Description

In this role, you will drive growth through hands-on experimentation and optimization, architecting funnels, and leading a dynamic team. Your focus will be on refining offers, analyzing data, and identifying new acquisition channels to ensure a predictable growth engine.

Requirements

• •Minimum of 3 years of experience in Conversion Rate Optimization, Growth Experimentation, or Performance Marketing
• •Track record of designing, implementing, and scaling A/B and multivariate tests
• •Curiosity in user behavior analysis
• •Growth Diagnosis & System Thinking
• •Persuasion & Behavioral Insight
• •Analytical skills
• •Hands-On Execution
• •Precision in hypotheses and data clarity
• •Agility in adapting to new findings

Tasks

• •Continuously assess and refine offer-market fit
• •Identify effective market segments for offers
• •Refine or reposition offers based on evidence
• •Architect and implement funnels and campaigns hands-on
• •Set up tracking and ensure smooth flow of funnels
• •Design, launch, and analyze A/B tests for optimization
• •Hunt for friction points in the user journey
• •Audit non-converting pages and implement fixes
• •Oversee channel exploration and scaling for profitability
• •Analyze ad performance and provide data-backed briefs
• •Design and optimize growth loops across various stages
• •Diagnose growth constraints in acquisition and retention
• •Manage the Growth team by setting standards of excellence
• •Source, train, and manage team talents effectively
• •Establish feedback loops with the Sales Team Lead
• •Prioritize high-intent leads over low-quality volume
• •Master tools like GA4, Optibase, and Hotjar for insights

Tools & Technologies

Benefits