GetYourGuide
Head of Marketplace Integrity(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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GEGetYourGuide
Head of Global Customer & Market Insights(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Defining brand learning agenda and elevating brand health measurement for a global travel marketplace. 10+ years in insights, research, or strategy required. Hybrid work, 30 days work-from-anywhere.
Requirements
- 10+ years in insights, research, strategy, or brand analytics
- Agency or client-side experience
- Travel, marketplace, or consumer tech experience (plus, not must)
- Hands-on with survey platforms and trackers
- Comfortable with BI tools, spreadsheets, and light stats
- AI adopter
- Willingness to leverage latest tools for expertise
- Experience designing and running segmentations
- Experience designing and running brand/creative testing
- Experience designing and running campaign effectiveness studies
- Vendor management skills
- Budget management skills
- Experience coaching a small team or freelancers
- Track record turning mixed signals into recommendations
- Strong research craft
- Writing tight briefs
- Method design
- Sampling
- Avoiding bias
- Storytelling with evidence
- Strategic communication skills
- Translating data into 'so what / now what'
- Tailoring depth for execs vs. working teams
- Influence skills
- Facilitation skills
- Building trust
- Aligning diverse stakeholders
- Ability to say 'not now' when priorities compete
- Curiosity
- Creativity
- Testing new tools
- Keeping up with industry thinking
- Knowing when to borrow vs. build
- Excellent written English
- Excellent spoken English
- Additional languages (plus)
Tasks
- Voice customer insights for the organization
- Define and own the learning agenda for Brand Marketing
- Identify priority questions and map knowledge gaps
- Align stakeholders on the learning roadmap
- Elevate brand health measurement
- Evolve the tracking framework (awareness, consideration, preference, associations, mental availability)
- Set targets with Brand leadership
- Report brand health progress clearly
- Conduct end-to-end customer research
- Analyze drivers and barriers
- Test category entry points
- Evaluate message and concept testing
- Perform segmentation and ad/campaign measurement
- Choose appropriate research methods
- Balance research rigor and speed
- Support Creative, Supply Marketing, and PR
- Design pre/post studies
- Select and partner with agencies
- Conduct campaign readouts
- Make insights accessible and actionable
- Create crisp pagers and executive summaries
- Run insights roadshows
- Maintain a searchable insights library
- Modernize the research toolkit
- Pilot AI-assisted analysis and synthesis
- Evaluate and recommend vendors/partners
- Optimize the research stack for speed, quality, and value
- Facilitate alignment across teams
- Manage and mentor a research freelancer
- Brief and manage agencies
- Prepare RFPs, SOWs, and budgets
- Champion research ethics and quality
- Uphold best practices in research
- Ensure privacy and unbiased language in surveys and stimuli
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- Survey platforms
- Trackers
- BI tools
- Looker
- GA
- Spreadsheets
- AI tools
Benefits
Flexible Working
- Hybrid working approach
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere (30 days/year)
Team Events
- Quarterly team events
- Yearly company events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts on activities
Learning & Development
- Language reimbursement
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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GEGetYourGuide
Head of Global Customer & Market Insights(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
Nejo AI Summary
Defining brand learning agenda and elevating brand health measurement for a global travel marketplace. 10+ years in insights, research, or strategy required. Hybrid work, 30 days work-from-anywhere.
Requirements
- 10+ years in insights, research, strategy, or brand analytics
- Agency or client-side experience
- Travel, marketplace, or consumer tech experience (plus, not must)
- Hands-on with survey platforms and trackers
- Comfortable with BI tools, spreadsheets, and light stats
- AI adopter
- Willingness to leverage latest tools for expertise
- Experience designing and running segmentations
- Experience designing and running brand/creative testing
- Experience designing and running campaign effectiveness studies
- Vendor management skills
- Budget management skills
- Experience coaching a small team or freelancers
- Track record turning mixed signals into recommendations
- Strong research craft
- Writing tight briefs
- Method design
- Sampling
- Avoiding bias
- Storytelling with evidence
- Strategic communication skills
- Translating data into 'so what / now what'
- Tailoring depth for execs vs. working teams
- Influence skills
- Facilitation skills
- Building trust
- Aligning diverse stakeholders
- Ability to say 'not now' when priorities compete
- Curiosity
- Creativity
- Testing new tools
- Keeping up with industry thinking
- Knowing when to borrow vs. build
- Excellent written English
- Excellent spoken English
- Additional languages (plus)
Tasks
- Voice customer insights for the organization
- Define and own the learning agenda for Brand Marketing
- Identify priority questions and map knowledge gaps
- Align stakeholders on the learning roadmap
- Elevate brand health measurement
- Evolve the tracking framework (awareness, consideration, preference, associations, mental availability)
- Set targets with Brand leadership
- Report brand health progress clearly
- Conduct end-to-end customer research
- Analyze drivers and barriers
- Test category entry points
- Evaluate message and concept testing
- Perform segmentation and ad/campaign measurement
- Choose appropriate research methods
- Balance research rigor and speed
- Support Creative, Supply Marketing, and PR
- Design pre/post studies
- Select and partner with agencies
- Conduct campaign readouts
- Make insights accessible and actionable
- Create crisp pagers and executive summaries
- Run insights roadshows
- Maintain a searchable insights library
- Modernize the research toolkit
- Pilot AI-assisted analysis and synthesis
- Evaluate and recommend vendors/partners
- Optimize the research stack for speed, quality, and value
- Facilitate alignment across teams
- Manage and mentor a research freelancer
- Brief and manage agencies
- Prepare RFPs, SOWs, and budgets
- Champion research ethics and quality
- Uphold best practices in research
- Ensure privacy and unbiased language in surveys and stimuli
Work Experience
- 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Native
Tools & Technologies
- Survey platforms
- Trackers
- BI tools
- Looker
- GA
- Spreadsheets
- AI tools
Benefits
Flexible Working
- Hybrid working approach
Additional Allowances
- Annual personal growth budget
Mentorship & Coaching
- Mentorship programs
Workation & Sabbatical
- Work from anywhere (30 days/year)
Team Events
- Quarterly team events
- Yearly company events
Public Transport Subsidies
- Monthly transportation budget
Healthcare & Fitness
- Monthly fitness budget
- Health and wellness benefits
Corporate Discounts
- Discounts on activities
Learning & Development
- Language reimbursement
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
GetYourGuide
Industry
Tourism
Description
GetYourGuide is the globally leading marketplace for unforgettable travel experiences, helping travelers discover the best things to do.
Not a perfect match?
- GetYourGuide
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Full-timeWith HomeofficeSeniorBerlin - GetYourGuide
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Full-timeWith HomeofficeSeniorBerlin - GetYourGuide
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Full-timeWith HomeofficeSeniorBerlin - GetYourGuide
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