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Head of Applied Science - Marketing Measurement & Effectiveness(m/w/x)
Building scientific engine for capital deployment and investment decisions at fashion outlet. 8+ years leading quantitative teams required. 27-30 days holiday, up to 60% remote.
Requirements
- Masters or PhD in Computer Science, Economics, Mathematics or related quantitative fields
- 8+ years leading Applied Science, Economics, or Machine Learning Teams
- Expertise collaborating with Engineering teams to deploy solutions at scale in low latency environments
- Data-driven mindset
- Challenging the status quo
- Driving platform ROIs
- Understanding deterministic tracking limitations
- Leveraging probabilistic modeling and uncertainties
- Honing trustworthy estimates and robust systems
- Explaining complex concepts to non-technical audiences
- Building models to drive profitable revenue growth
- Commercial acumen
Tasks
- Build scientific engine for capital deployment
- Lead Applied Science team in Lounge
- Enable Marketing, CRM, and Commercial Planning & Steering
- Develop frameworks for investment decisions
- Optimize brand, Meta, and CRM campaigns
- Create best-in-class estimation system
- Drive adoption and governance
- Enhance decision-making
- Treat 24-country footprint as dynamic financial portfolio
- Leverage advanced predictive analytics
- Build tooling for business and financial trade-offs
- Own scientific roadmap for marketing effectiveness
- Deploy continuous geo-experiments
- Conduct quasi-experimental methods
- Estimate incremental yield
- Calibrate MMM and MTA
- Develop low-latency infrastructure
- Design incremental attribution models
- Reduce bias in legacy methods
- Increase precision
- Partner with commercial decision-making teams
- Influence forecasting and budgeting frameworks
- Supply Customer Data and Insights
- Maintain and enhance data infrastructure
- Embed predictive frameworks in daily operations
- Collaborate across functions
- Translate data into commercial recommendations
- Understand flash-sale economics
- Advocate for financial trade-offs
- Maximize profitability and growth
- Lead unified measurement framework evolution
- Integrate Bayesian MMM, geo-experimentation, MTA
- Connect data science with commercial execution
- Operationalize models for daily business steering
- Optimize capital allocation
- Guide performance and brand marketing budgets
- Manage, mentor, and hire Data Scientists and Analysts
- Translate business questions into advanced analytics
- Design continuous testing pipeline
- Provide trustworthy campaign lift estimates
- Collaborate with ML engineering and ad-tech teams
- Optimize platform bidding algorithms
- Maximize long-term customer value
Work Experience
- 8 years
Education
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Machine Learning
Benefits
More Vacation Days
- 27-30 days of holiday
Purpose-Driven Work
- 2 paid volunteering days
Flexible Working
- Hybrid working model
- Up to 60% remote per week
Additional Allowances
- Work from abroad allowance
Competitive Pay
- Employee shares program
Corporate Discounts
- Employee discounts
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform
Mentorship & Coaching
- Biannual peer-to-peer review
Not a perfect match?
- ZalandoFull-timeWith HomeofficeSeniorBerlin
- Zalando
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Head of Applied Science - Marketing Measurement & Effectiveness(m/w/x)
Building scientific engine for capital deployment and investment decisions at fashion outlet. 8+ years leading quantitative teams required. 27-30 days holiday, up to 60% remote.
Requirements
- Masters or PhD in Computer Science, Economics, Mathematics or related quantitative fields
- 8+ years leading Applied Science, Economics, or Machine Learning Teams
- Expertise collaborating with Engineering teams to deploy solutions at scale in low latency environments
- Data-driven mindset
- Challenging the status quo
- Driving platform ROIs
- Understanding deterministic tracking limitations
- Leveraging probabilistic modeling and uncertainties
- Honing trustworthy estimates and robust systems
- Explaining complex concepts to non-technical audiences
- Building models to drive profitable revenue growth
- Commercial acumen
Tasks
- Build scientific engine for capital deployment
- Lead Applied Science team in Lounge
- Enable Marketing, CRM, and Commercial Planning & Steering
- Develop frameworks for investment decisions
- Optimize brand, Meta, and CRM campaigns
- Create best-in-class estimation system
- Drive adoption and governance
- Enhance decision-making
- Treat 24-country footprint as dynamic financial portfolio
- Leverage advanced predictive analytics
- Build tooling for business and financial trade-offs
- Own scientific roadmap for marketing effectiveness
- Deploy continuous geo-experiments
- Conduct quasi-experimental methods
- Estimate incremental yield
- Calibrate MMM and MTA
- Develop low-latency infrastructure
- Design incremental attribution models
- Reduce bias in legacy methods
- Increase precision
- Partner with commercial decision-making teams
- Influence forecasting and budgeting frameworks
- Supply Customer Data and Insights
- Maintain and enhance data infrastructure
- Embed predictive frameworks in daily operations
- Collaborate across functions
- Translate data into commercial recommendations
- Understand flash-sale economics
- Advocate for financial trade-offs
- Maximize profitability and growth
- Lead unified measurement framework evolution
- Integrate Bayesian MMM, geo-experimentation, MTA
- Connect data science with commercial execution
- Operationalize models for daily business steering
- Optimize capital allocation
- Guide performance and brand marketing budgets
- Manage, mentor, and hire Data Scientists and Analysts
- Translate business questions into advanced analytics
- Design continuous testing pipeline
- Provide trustworthy campaign lift estimates
- Collaborate with ML engineering and ad-tech teams
- Optimize platform bidding algorithms
- Maximize long-term customer value
Work Experience
- 8 years
Education
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Machine Learning
Benefits
More Vacation Days
- 27-30 days of holiday
Purpose-Driven Work
- 2 paid volunteering days
Flexible Working
- Hybrid working model
- Up to 60% remote per week
Additional Allowances
- Work from abroad allowance
Competitive Pay
- Employee shares program
Corporate Discounts
- Employee discounts
Other Benefits
- Relocation assistance
Family Support
- Family services
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support
Learning & Development
- Training platform
Mentorship & Coaching
- Biannual peer-to-peer review
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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- Zalando
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