iwoca
Growth Marketing Performance Manager - German speaking(m/w/x)
Full-timeOn-siteExperienced
Berlin
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IWiwoca
Growth Marketing Performance Manager - German speaking(m/w/x)
Berlin
from 35,000 - 50,000 / year
Full-timeOn-siteExperienced
Nejo AI Summary
Testing and launching new paid channels for SME finance solutions, coordinating with cross-functional teams. 3-5 years performance marketing experience beyond Paid Search/Social required. One-month sabbatical after 4 years, company ski chalet.
Requirements
- Curiosity and comfort using AI tools
- Good judgment in AI tool usage
- Ability to explain AI tool reasoning
- 3-5 years performance marketing experience
- Experience beyond Paid Search/Social
- Track record building/scaling channels
- Strong analytical skills
- Turning campaign data into decisions
- Experience designing/running A/B tests
- Solid understanding of test design
- Solid understanding of statistical significance
- Builder mindset
- Energised by setting up channels/frameworks
- Fluent in German
- Fluent in English
- Experience in fintech, lending, or regulated industry
- Familiarity with offline attribution modelling
- Experience working with media partners/publishers
Tasks
- Explore and test new paid channels
- Set up KPIs and measurement infrastructure
- Manage channel performance end-to-end
- Lead project launches for new channels
- Coordinate with design, compliance, and copywriting
- Identify and partner with German SME publishers
- Negotiate and manage commercial relationships
- Optimize conversion on paid landing pages
- Run experimentation roadmaps
- Test and iterate page variants
- Use analytics and A/B testing tools
- Collaborate with design and copywriter
- Build scalable processes for channel management
- Integrate AI tools into workflows
- Balance efficiency with critical thinking
- Validate and question outputs
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Benefits
More Vacation Days
- 26 days of vacation
- Birthday off
Workation & Sabbatical
- One-month fully paid sabbatical after 4 years
- Company ski chalet
Mental Health Support
- Mental health support
Team Events
- Company summer trips
Healthcare & Fitness
- Gym membership program
Public Transport Subsidies
- Deutschlandticket contribution
Retirement Plans
- Company Pension
Purpose-Driven Work
- Paid volunteer day
Corporate Discounts
- Corporate Benefits discounts
Snacks & Drinks
- Stocked fridges
- Snacks
Learning & Development
- Learning and development budget
- Learning German budget
- Access to learning platforms
Additional Allowances
- Book budget
Informal Culture
- Company-wide talks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of iwoca and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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IWiwoca
Growth Marketing Performance Manager - German speaking(m/w/x)
Berlin
from 35,000 - 50,000 / year
Full-timeOn-siteExperienced
Nejo AI Summary
Testing and launching new paid channels for SME finance solutions, coordinating with cross-functional teams. 3-5 years performance marketing experience beyond Paid Search/Social required. One-month sabbatical after 4 years, company ski chalet.
Requirements
- Curiosity and comfort using AI tools
- Good judgment in AI tool usage
- Ability to explain AI tool reasoning
- 3-5 years performance marketing experience
- Experience beyond Paid Search/Social
- Track record building/scaling channels
- Strong analytical skills
- Turning campaign data into decisions
- Experience designing/running A/B tests
- Solid understanding of test design
- Solid understanding of statistical significance
- Builder mindset
- Energised by setting up channels/frameworks
- Fluent in German
- Fluent in English
- Experience in fintech, lending, or regulated industry
- Familiarity with offline attribution modelling
- Experience working with media partners/publishers
Tasks
- Explore and test new paid channels
- Set up KPIs and measurement infrastructure
- Manage channel performance end-to-end
- Lead project launches for new channels
- Coordinate with design, compliance, and copywriting
- Identify and partner with German SME publishers
- Negotiate and manage commercial relationships
- Optimize conversion on paid landing pages
- Run experimentation roadmaps
- Test and iterate page variants
- Use analytics and A/B testing tools
- Collaborate with design and copywriter
- Build scalable processes for channel management
- Integrate AI tools into workflows
- Balance efficiency with critical thinking
- Validate and question outputs
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Benefits
More Vacation Days
- 26 days of vacation
- Birthday off
Workation & Sabbatical
- One-month fully paid sabbatical after 4 years
- Company ski chalet
Mental Health Support
- Mental health support
Team Events
- Company summer trips
Healthcare & Fitness
- Gym membership program
Public Transport Subsidies
- Deutschlandticket contribution
Retirement Plans
- Company Pension
Purpose-Driven Work
- Paid volunteer day
Corporate Discounts
- Corporate Benefits discounts
Snacks & Drinks
- Stocked fridges
- Snacks
Learning & Development
- Learning and development budget
- Learning German budget
- Access to learning platforms
Additional Allowances
- Book budget
Informal Culture
- Company-wide talks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of iwoca and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
iwoca
Industry
FinancialServices
Description
Das Unternehmen unterstützt Unternehmer*innen bei der optimalen Nutzung ihrer Produkte durch exzellenten Kundenservice.
Not a perfect match?
- iwoca
Growth Marketing Performance Manager - German speaking(m/w/x)
Full-timeOn-siteExperiencedBerlin - iwoca
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Full-timeOn-siteSeniorFrankfurt am Main, Berlin - Agicap
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Full-timeOn-siteExperiencedBerlin - LivEye
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Full-timeOn-siteExperiencedBerlin - Avarda Group
Digital Growth Specialist(m/w/x)
Full-timeOn-siteExperiencedBerlin