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Growth Marketer(m/w/x)
Localizing Go-To-Market strategies for testing and certification services, leveraging SEO and AEO. 5+ years B2B marketing experience in technical or regulated industries required. Workation possibilities.
Requirements
- More than five years of experience in B2B marketing, ideally within technical, testing, or regulated industries
- Proven track record of generating qualified leads through digital and offline marketing strategies
- Hands-on experience with CRM and marketing automation tools
- Data-driven mindset and strong command of marketing analytics and reporting
- Exceptional communication skills
- Fluency in German
- Strong English skills
- Comfort operating in a matrixed organization with multiple stakeholders and dotted-line reporting structures
- High self-motivation and proactivity
- Ability to work independently
- Alignment with group-wide strategies
- More than five years of experience in B2B marketing, ideally within technical, testing, or regulated industries
- Proven track record of generating qualified leads
- Hands-on experience with CRM and marketing automation tools
- Data-driven mindset
- Fluency in German
- Strong English skills
- High self-motivation and proactivity
Tasks
- Design and execute high-impact inbound and outbound campaigns
- Drive lead generation and nurture the sales funnel
- Develop and localize Phoenix Testlab’s Go-To-Market approach
- Align GTM approach with Group’s Market Access strategy
- Leverage SEO and AEO strategies
- Execute email marketing campaigns
- Manage webinars and digital advertising
- Develop gated content
- Provide event support
- Collaborate with the Sales Director and team
- Integrate marketing campaigns with sales enablement
- Use data and KPIs to track marketing performance
- Optimize marketing performance
- Improve ROI and campaign effectiveness
- Maintain and optimize lead workflows using HubSpot
- Ensure seamless lead tracking and handover to Sales
- Align marketing activity with NMi Group’s global brand standards
- Adapt content for the DACH market
- Collaborate with the DE-based Sales and Marketing team
- Ensure coordinated delivery across physical and digital channels
- Collaborate with Group Marketing Service Centre
- Develop reusable marketing assets
- Create campaign templates and scalable frameworks
- Drive efficiency and consistency across markets
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- CRM
- marketing automation tools
- HubSpot
Benefits
Free or Subsidized Food
- Company canteen
Flexible Working
- Flexible working hours
- Flextime account
- Mobile working
- Home office contracts
Workation & Sabbatical
- Workation possibilities
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Growth Marketer(m/w/x)
Localizing Go-To-Market strategies for testing and certification services, leveraging SEO and AEO. 5+ years B2B marketing experience in technical or regulated industries required. Workation possibilities.
Requirements
- More than five years of experience in B2B marketing, ideally within technical, testing, or regulated industries
- Proven track record of generating qualified leads through digital and offline marketing strategies
- Hands-on experience with CRM and marketing automation tools
- Data-driven mindset and strong command of marketing analytics and reporting
- Exceptional communication skills
- Fluency in German
- Strong English skills
- Comfort operating in a matrixed organization with multiple stakeholders and dotted-line reporting structures
- High self-motivation and proactivity
- Ability to work independently
- Alignment with group-wide strategies
- More than five years of experience in B2B marketing, ideally within technical, testing, or regulated industries
- Proven track record of generating qualified leads
- Hands-on experience with CRM and marketing automation tools
- Data-driven mindset
- Fluency in German
- Strong English skills
- High self-motivation and proactivity
Tasks
- Design and execute high-impact inbound and outbound campaigns
- Drive lead generation and nurture the sales funnel
- Develop and localize Phoenix Testlab’s Go-To-Market approach
- Align GTM approach with Group’s Market Access strategy
- Leverage SEO and AEO strategies
- Execute email marketing campaigns
- Manage webinars and digital advertising
- Develop gated content
- Provide event support
- Collaborate with the Sales Director and team
- Integrate marketing campaigns with sales enablement
- Use data and KPIs to track marketing performance
- Optimize marketing performance
- Improve ROI and campaign effectiveness
- Maintain and optimize lead workflows using HubSpot
- Ensure seamless lead tracking and handover to Sales
- Align marketing activity with NMi Group’s global brand standards
- Adapt content for the DACH market
- Collaborate with the DE-based Sales and Marketing team
- Ensure coordinated delivery across physical and digital channels
- Collaborate with Group Marketing Service Centre
- Develop reusable marketing assets
- Create campaign templates and scalable frameworks
- Drive efficiency and consistency across markets
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Business Fluent
- English – Business Fluent
Tools & Technologies
- CRM
- marketing automation tools
- HubSpot
Benefits
Free or Subsidized Food
- Company canteen
Flexible Working
- Flexible working hours
- Flextime account
- Mobile working
- Home office contracts
Workation & Sabbatical
- Workation possibilities
About the Company
PHOENIX TESTLAB GmbH
Industry
Other
Description
Das Unternehmen gestaltet sicheren technologischen Fortschritt für eine nachhaltige und vernetzte Welt in der Automotivebranche.
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