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HA
HARMAN
8h ago

Group Category & Marketing Strategy Manager(m/w/x)

Garching bei München
Full-timeWith Home OfficeSenior

Description

You will drive long-term growth by developing global category strategies and translating complex market insights into actionable plans that align regional teams with the company's broader enterprise goals.

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Requirements

  • Leadership in marketing or portfolio strategy
  • Analytical and strategic thinking skills
  • Success in cross-functional stakeholder influence
  • Experience driving performance across diverse markets
  • Excellent communication and presentation skills
  • Leadership in B2B2C or tech industry
  • Success leading teams through cultural integration
  • Ability to introduce structured frameworks

Education

Bachelor's degree
OR
Master's degree

Work Experience

approx. 4 - 6 years

Tasks

  • Develop global category and portfolio strategies
  • Identify growth opportunities through market analysis
  • Guide strategic planning and KPI targets
  • Recommend brand roles and budget allocations
  • Create adaptable long-term category strategies
  • Partner with regional sales and marketing teams
  • Integrate commercial insights into global strategies
  • Align regional marketing with enterprise objectives
  • Translate global strategies into actionable initiatives
  • Analyze market forces impacting the category
  • Manage category development tools and templates
  • Assess attractiveness of growth opportunities
  • Feed category insights into business unit roadmaps
  • Create opportunity blueprints across the marketing mix
  • Collaborate with brand teams on strategic initiatives
  • Tailor category strategies to local market conditions
  • Represent marketing in early go-to-market phases
  • Provide category insights for strategic drafts
  • Finalize product pitch decks with GTM teams
  • Design recommendation frameworks for global targets
  • Optimize regional marketing investment balance
  • Enable leaders to prioritize business challenges
  • Drive efficient resource allocation
  • Contribute to fact-based annual planning cycles
  • Ensure consistent strategy execution across touchpoints

Languages

EnglishBusiness Fluent

Benefits

Competitive Pay

  • Competitive market base compensation

Bonuses & Incentives

  • 13th month salary
  • Employee recognition and rewards

More Vacation Days

  • 28 holidays per year

Informal Culture

  • Diverse and inclusive work environment

Career Advancement

  • Career development opportunities
  • Leadership acceleration programs

Learning & Development

  • Professional training
  • Business and leadership academies
  • Continuing education

Parking & Commuter Benefits

  • Commuter travel package

Additional Allowances

  • EUR 100 environment allowance

Healthcare & Fitness

  • Collective health insurance scheme

Retirement Plans

  • Pension

Corporate Discounts

  • Employee discounts on products
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HARMAN and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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