Global Audience Manager(m/w/x)

Description

You will drive global growth by executing sophisticated audience segmentations and ad progression strategies. Your day-to-day involves bridging the gap between marketing and AdTech to optimize paid media performance.

Requirements

• •3+ years of performance marketing experience
• •Experience with audience segmentation tools
• •Experience with customer data platforms
• •Experience with paid media activation workflows
• •Strong execution and coordination skills
• •Analytical mindset for data-driven decisions
• •Effective communication and collaboration skills
• •Bachelor’s degree in related field preferred

Tasks

• •Execute audience strategies across paid marketing channels
• •Coordinate ad progression with channel owners and product teams
• •Drive scalable customer acquisition and performance optimizations
• •Align operations and share knowledge across global markets
• •Apply audience segmentation strategies under senior guidance
• •Build and activate audiences using the Customer Data Platform
• •Identify and implement cross-brand audience opportunities
• •Review audience performance with Marketing Analytics
• •Optimize established channels and test new audience tactics
• •Share audience insights to inform funnel personalization
• •Implement ad progression experiments and audience variations
• •Track and report on ad progression performance
• •Translate technical requirements for AdTech and infrastructure teams
• •Document hypotheses and metrics to improve data match rates
• •Manage audience generation workflows within internal data systems
• •Act as the operational contact for global audience work
• •Collaborate with CRM, legal, and analytics for compliance
• •Coordinate audience use cases with local international teams

Tools & Technologies

Benefits