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N2N26

Director of Paid Media(m/w/x)

Berlin
Full-timeOn-siteSenior

Guiding global customer acquisition strategy for digital bank primary accounts. Mastery of Paid Media execution and 12+ years marketing breadth required. Global scope, digital-first environment.

Requirements

  • 12+ years of marketing breadth
  • Holistic understanding of marketing funnel
  • Mastery of Paid Media execution
  • Inclusive leadership
  • Prioritization of people and business growth
  • Coaching skills
  • Ability to clear roadblocks
  • Fostering psychological safety
  • Empowering diverse voices
  • Ability to translate technical banking/financial concepts
  • Collaboration with Creative teams
  • Ambitious vision for Paid Media
  • Drive to exceed industry standards
  • Desire to define gold standard for paid channels
  • Focus on building trust for financial brand

Tasks

  • Guide global media strategy to hit ambitious targets
  • Cultivate a brand rooted in trust
  • Bridge analytical execution and creative resonance
  • Harmonize data-driven optimization with storytelling
  • Convert prospects into long-term primary account users
  • Lead a multidisciplinary team
  • Mentor a multidisciplinary team
  • Move away from platform silos
  • Foster collective marketing excellence
  • Empower marketing specialists
  • Ensure specialists understand their work's impact
  • Champion sophisticated measurement approaches
  • Look beyond immediate clicks
  • Utilize Marketing Mix Modeling (MMM)
  • Utilize Incrementality
  • Value long-term brand health
  • Value customer loyalty
  • Utilize insights from the Data team
  • Translate technical banking concepts
  • Translate security protocols
  • Translate licensing information
  • Translate complex financial features
  • Collaborate with Creative teams
  • Create simple, human, trust-building messages
  • Connect Product, Strategy, Operations, Data, and Creative teams
  • Navigate complex stakeholder landscapes
  • Align paid media strategy with technical roadmap
  • Align paid media strategy with regulatory requirements

Work Experience

  • 12 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of N26 and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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