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SISimon-Kucher

Director of Digital Strategy & Enablement(m/w/x)

Köln
Full-timeWith Home OfficeSenior

Global digital marketing strategy for commercial growth consultancy. Experience building centralized digital operating models required. Work from abroad, daycare allowance.

Requirements

  • Deep expertise in multichannel strategy and execution
  • Strong commercial mindset
  • Ability to operate across marketing, sales, data, technology
  • Experience building and leading centralized digital operating models
  • Experience building and leading capability-driven operating models
  • Experience within matrix organizations
  • Expertise in designing channel portfolios
  • Balancing brand-building and demand generation objectives
  • Ability to translate business strategy into scalable digital campaigns
  • Data-driven digital campaigns supported by automation and insights
  • Experience in digital transformation
  • Experience in platform selection
  • Experience in vendor management
  • Experience in innovation
  • Strong stakeholder management skills
  • Strong influencing skills
  • Ability to lead change
  • Ability to build alignment across senior audiences

Tasks

  • Define and drive global digital marketing strategy
  • Establish best practices and scalable frameworks
  • Lead multi-year digital transformation strategy
  • Partner with CMO to embed insight-led approaches
  • Define global digital channel strategy
  • Prioritize and orchestrate high-impact digital programs
  • Establish scalable playbooks and workflows
  • Set KPIs, dashboards, and measurement models
  • Monitor ROI, pipeline impact, and campaign effectiveness
  • Embed test-and-learn approach for performance optimization
  • Shape unified digital customer journey
  • Align strategy, messaging, and lead generation
  • Support local teams with global tools and frameworks
  • Drive marketing technology ecosystem evolution
  • Collaborate with IT, CRM, and Compliance teams
  • Act as strategic advisor to senior stakeholders
  • Translate business strategy into data-driven initiatives
  • Coordinate cross-functional teams for digital solutions
  • Combine digital marketing expertise and commercial acumen
  • Build capability-driven operating models
  • Drive digital transformation across global organizations

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Other Benefits

  • 12-months fixed-term

Flexible Working

  • Work from abroad
  • Hybrid working

Childcare

  • Daycare allowance

Corporate Discounts

  • Corporate discounts

Mental Health Support

  • Wellbeing support

Snacks & Drinks

  • Healthy snacks and beverages

Team Events

  • Employee events
  • World Meeting
  • Holiday Party
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Simon-Kucher and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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