N26
Director of Paid Media(m/w/x)
Full-timeOn-siteSenior
Berlin
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HEHelloFresh
Director of X-Channel - Performance Marketing(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Strategic marketing tech roadmaps for global acquisition at a meal kit delivery service, mentoring a 10-person team. Solid experience building data platforms at scale required. Global acquisition strategy focus, experimentation frameworks.
Requirements
- Expertise in marketing and product/solution development
- Solid experience building data platforms at scale
- Leadership of cross-functional teams in agile environment
- Proficiency in data-driven decision making
- Familiarity with experimentation frameworks
- Strong problem-solving skills
- Great attention to detail
- Ability to translate technical capabilities into business impact
- Natural hustler with 'can-do' attitude
- Thrives in fast-paced environments
- Analytically gifted
- Ability to turn trends into actionable insights and hypotheses
- Responsibility and diligence
- Passion for owning projects end-to-end
- Ease in engaging with Directors and C-suite executives
- Communication of performance and business impact
- 8+ years experience in product management, marketing technology, or performance marketing
- Ideal mix of product/solution-building and marketing expertise
- Proven leadership experience managing cross-functional teams
- Ability to coach and grow high-performing specialists
- Online & performance marketing platforms knowledge
- Tracking and attribution knowledge (SDK, server-to-server, SKAN, privacy frameworks)
- Custom bidding and optimization solutions knowledge
- Track record of leading product roadmaps
- Track record of managing complex projects
- Track record of collaborating with engineering/cross-channel teams
- Ability to balance long-term vision with short-term execution
- Leveraging data to inform decisions
Tasks
- Develop and mentor a team of 10
- Foster collaboration, innovation, and accountability
- Develop strategic roadmaps for marketing technology and performance
- Align roadmaps with business goals
- Align roadmaps with global acquisition strategy
- Bridge Marketing, Product, Engineering, and Analytics teams
- Ensure alignment on priorities and scalable solutions
- Spearhead global Conversion Rate Optimization (CRO) initiatives
- Enhance the entire campaign funnel
- Optimize landing pages and creative feedback loops
- Conduct post-campaign analysis
- Lead workflow and marketing automation initiatives
- Drive significant FTE savings and cost efficiencies
- Oversee marketing technology compliance
- Ensure adherence to GDPR and Apple ATT
- Comply with evolving global privacy regulations
- Power omnichannel campaigns with advanced targeting
- Utilize CRM flows and CDP segmentation
- Collaborate with MarTech and AdTech teams
- Champion custom bidding solutions and measurement frameworks
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- Meta
- Programmatic
- SDK
- server-to-server
- SKAN
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Full-timeOn-siteManagementBerlin
HEHelloFresh
Director of X-Channel - Performance Marketing(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Strategic marketing tech roadmaps for global acquisition at a meal kit delivery service, mentoring a 10-person team. Solid experience building data platforms at scale required. Global acquisition strategy focus, experimentation frameworks.
Requirements
- Expertise in marketing and product/solution development
- Solid experience building data platforms at scale
- Leadership of cross-functional teams in agile environment
- Proficiency in data-driven decision making
- Familiarity with experimentation frameworks
- Strong problem-solving skills
- Great attention to detail
- Ability to translate technical capabilities into business impact
- Natural hustler with 'can-do' attitude
- Thrives in fast-paced environments
- Analytically gifted
- Ability to turn trends into actionable insights and hypotheses
- Responsibility and diligence
- Passion for owning projects end-to-end
- Ease in engaging with Directors and C-suite executives
- Communication of performance and business impact
- 8+ years experience in product management, marketing technology, or performance marketing
- Ideal mix of product/solution-building and marketing expertise
- Proven leadership experience managing cross-functional teams
- Ability to coach and grow high-performing specialists
- Online & performance marketing platforms knowledge
- Tracking and attribution knowledge (SDK, server-to-server, SKAN, privacy frameworks)
- Custom bidding and optimization solutions knowledge
- Track record of leading product roadmaps
- Track record of managing complex projects
- Track record of collaborating with engineering/cross-channel teams
- Ability to balance long-term vision with short-term execution
- Leveraging data to inform decisions
Tasks
- Develop and mentor a team of 10
- Foster collaboration, innovation, and accountability
- Develop strategic roadmaps for marketing technology and performance
- Align roadmaps with business goals
- Align roadmaps with global acquisition strategy
- Bridge Marketing, Product, Engineering, and Analytics teams
- Ensure alignment on priorities and scalable solutions
- Spearhead global Conversion Rate Optimization (CRO) initiatives
- Enhance the entire campaign funnel
- Optimize landing pages and creative feedback loops
- Conduct post-campaign analysis
- Lead workflow and marketing automation initiatives
- Drive significant FTE savings and cost efficiencies
- Oversee marketing technology compliance
- Ensure adherence to GDPR and Apple ATT
- Comply with evolving global privacy regulations
- Power omnichannel campaigns with advanced targeting
- Utilize CRM flows and CDP segmentation
- Collaborate with MarTech and AdTech teams
- Champion custom bidding solutions and measurement frameworks
Work Experience
- 8 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Ads
- Meta
- Programmatic
- SDK
- server-to-server
- SKAN
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
HelloFresh
Industry
Marketing
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
- N26
Director of Paid Media(m/w/x)
Full-timeOn-siteSeniorBerlin - Quince
Director of Paid Social(m/w/x)
Full-timeOn-siteSeniorBerlin - Sunday Natural
Head of Performance Marketing(m/w/x)
Full-timeOn-siteSeniorBerlin - HelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Full-timeOn-siteSeniorBerlin - N26
Director of Marketing Data(m/w/x)
Full-timeOn-siteManagementBerlin