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Director Digital Marketing(m/w/x)
Digital marketing strategy for EMEA West fashion brands, aligning brand positioning with commercial goals. 10-12 years digital marketing experience required. Hybrid smart working, flex office, work from anywhere, meeting-free Fridays.
Requirements
- 10–12 years Digital Marketing, Performance Marketing, or E-commerce Marketing experience
- Proven senior leadership experience, building and developing teams
- Strong experience managing large marketing budgets, accountable for performance and ROI
- Ability to define and execute digital marketing strategies in complex organizations
- Strong commercial mindset, balancing brand building and performance outcomes
- Excellent stakeholder management, collaborating with senior leadership
- Strategic thinking with hands-on, results-driven approach
- Fluent English and German
Tasks
- Define and lead digital marketing strategy for EMEA West
- Align brand positioning with commercial objectives
- Plan and execute end-to-end digital marketing campaigns
- Ensure consistent and impactful brand experiences
- Manage marketing investments for performance and effectiveness
- Lead and develop a high-performing digital marketing team
- Foster a culture of excellence and continuous improvement
- Collaborate with Brand, Commercial, and Analytics teams
- Unlock growth opportunities and optimize performance
- Ensure best-in-class digital brand execution on wholesale platforms
- Elevate brand visibility and consumer engagement
- Act as a trusted partner to regional and global marketing leadership
- Drive alignment and strategic decision-making across functions
- Implement new approaches, tools, and test-and-learn initiatives
Work Experience
- 10 - 12 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Fluent
Benefits
Flexible Working
- Smart working model (hybrid)
- Flex office solutions
- Work from anywhere concept
- Meeting-free Fridays
Learning & Development
- Extensive training and learning opportunities
Corporate Discounts
- Employee discounts
Other Benefits
- Mobility offers
Healthcare & Fitness
- Internal sports classes
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Director Digital Marketing(m/w/x)
Digital marketing strategy for EMEA West fashion brands, aligning brand positioning with commercial goals. 10-12 years digital marketing experience required. Hybrid smart working, flex office, work from anywhere, meeting-free Fridays.
Requirements
- 10–12 years Digital Marketing, Performance Marketing, or E-commerce Marketing experience
- Proven senior leadership experience, building and developing teams
- Strong experience managing large marketing budgets, accountable for performance and ROI
- Ability to define and execute digital marketing strategies in complex organizations
- Strong commercial mindset, balancing brand building and performance outcomes
- Excellent stakeholder management, collaborating with senior leadership
- Strategic thinking with hands-on, results-driven approach
- Fluent English and German
Tasks
- Define and lead digital marketing strategy for EMEA West
- Align brand positioning with commercial objectives
- Plan and execute end-to-end digital marketing campaigns
- Ensure consistent and impactful brand experiences
- Manage marketing investments for performance and effectiveness
- Lead and develop a high-performing digital marketing team
- Foster a culture of excellence and continuous improvement
- Collaborate with Brand, Commercial, and Analytics teams
- Unlock growth opportunities and optimize performance
- Ensure best-in-class digital brand execution on wholesale platforms
- Elevate brand visibility and consumer engagement
- Act as a trusted partner to regional and global marketing leadership
- Drive alignment and strategic decision-making across functions
- Implement new approaches, tools, and test-and-learn initiatives
Work Experience
- 10 - 12 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Fluent
- German – Fluent
Benefits
Flexible Working
- Smart working model (hybrid)
- Flex office solutions
- Work from anywhere concept
- Meeting-free Fridays
Learning & Development
- Extensive training and learning opportunities
Corporate Discounts
- Employee discounts
Other Benefits
- Mobility offers
Healthcare & Fitness
- Internal sports classes
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
PVH Brands Germany GmbH
Industry
Fashion
Description
Das Unternehmen ist eines der erfolgreichsten Mode- und Lifestyle-Unternehmen der Welt und setzt sich für eine vielfältigere und gerechtere Modebranche ein.
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