HelloFresh
Director ATL Media & Connections Planning(m/w/x)
Full-timeOn-siteManagement
Berlin
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HEHelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Overseeing media strategy and budget across 16 international markets for meal kit delivery. Expertise in mass media and integrated communications strategy required. Extensive international market exposure.
Requirements
- Strong understanding of cross-channel media strategy, messaging, and business outcomes
- Innovativeness, solutions-orientation, proactive problem-solving
- Ability to cultivate high-performing teams, visionary leadership, willingness to immerse in intricate details
- Cross-team collaboration skills, adaptability to fast-paced matrix organization
- Excellent communication skills, ability to interact with Marketing Leadership and C-suite
- Proactiveness, enjoyment in generating fresh ideas, ability to articulate rationale
- Intellectual curiosity, data-centric approach, continuous learning for new insights
- Bachelor’s degree with strong academic record OR proven relevant experience in brand marketing or media planning role
- 10+ years experience managing marketing campaigns with multi-million Euro media budget
- Strong analytical skills, data-driven performance optimization
- Deep experience in connections planning and communications strategy, track record of channel-agnostic brand campaigns
- Strong understanding of advertising, targeting, marketing technology (ATL), and cross-channel orchestration
- Deep understanding of testing frameworks for media mix optimization (e.g., geo lift, brand lift studies)
- Experience with marketing measurement and analytical models (e.g., MMM)
- Ability to write concise, clear, data-driven strategies in narrative format
- Strong written and verbal English communication skills, ability to influence stakeholders
Tasks
- Oversee channel-agnostic media strategy and planning.
- Plan media for all HelloFresh Group brands.
- Manage a substantial media budget across 16 markets.
- Allocate budget across ATL and online reach channels.
- Ensure effective and impactful brand reach.
- Create lasting and meaningful brand impressions.
- Spearhead strategy and execution for marketing budget.
- Optimize marketing budget against ROI/ROAS and brand goals.
- Shape brand narratives across paid, earned, and owned channels.
- Lead connections planning to effectively reach consumers.
- Deliver the right message at the right time and platform.
- Partner with teams to optimize the integrated marketing mix.
- Build a center of excellence for integrated comms planning.
- Develop ATL media buying expertise for local markets.
- Act as a thought leader in media and comms planning.
- Build media strategy for diverse brands and international markets.
- Develop channel-agnostic connections strategies.
- Unify brand messaging across diverse platforms.
- Inform strategies with consumer journey insights.
- Champion media innovation and a test-and-learn mindset.
- Innovate audience reach strategies.
- Lead development of audience-first communication frameworks.
- Align creative, media, and messaging across touchpoints.
- Collaborate with cross-functional teams and agencies.
- Ensure seamless activation of integrated campaigns.
- Build, lead, and develop a team of media experts.
- Contribute to an inclusive, performance-driven culture.
- Utilize data-driven analysis and measurement.
- Improve effectiveness and efficiency of performance channels.
- Evolve measurement frameworks for brand building media.
- Ensure effective ROI/ROAS with Analytics and Data Science teams.
- Translate brand goals for strategy and activation teams.
- Manage campaign execution and reporting.
- Analyze campaign ROI and brand health metrics.
- Embed consumer and cultural insights into all planning.
- Lead cross-channel orchestration of brand objectives.
Work Experience
- 10 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- ATL
- geo lift incrementality tests
- brand lift studies
- MMM
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HEHelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Overseeing media strategy and budget across 16 international markets for meal kit delivery. Expertise in mass media and integrated communications strategy required. Extensive international market exposure.
Requirements
- Strong understanding of cross-channel media strategy, messaging, and business outcomes
- Innovativeness, solutions-orientation, proactive problem-solving
- Ability to cultivate high-performing teams, visionary leadership, willingness to immerse in intricate details
- Cross-team collaboration skills, adaptability to fast-paced matrix organization
- Excellent communication skills, ability to interact with Marketing Leadership and C-suite
- Proactiveness, enjoyment in generating fresh ideas, ability to articulate rationale
- Intellectual curiosity, data-centric approach, continuous learning for new insights
- Bachelor’s degree with strong academic record OR proven relevant experience in brand marketing or media planning role
- 10+ years experience managing marketing campaigns with multi-million Euro media budget
- Strong analytical skills, data-driven performance optimization
- Deep experience in connections planning and communications strategy, track record of channel-agnostic brand campaigns
- Strong understanding of advertising, targeting, marketing technology (ATL), and cross-channel orchestration
- Deep understanding of testing frameworks for media mix optimization (e.g., geo lift, brand lift studies)
- Experience with marketing measurement and analytical models (e.g., MMM)
- Ability to write concise, clear, data-driven strategies in narrative format
- Strong written and verbal English communication skills, ability to influence stakeholders
Tasks
- Oversee channel-agnostic media strategy and planning.
- Plan media for all HelloFresh Group brands.
- Manage a substantial media budget across 16 markets.
- Allocate budget across ATL and online reach channels.
- Ensure effective and impactful brand reach.
- Create lasting and meaningful brand impressions.
- Spearhead strategy and execution for marketing budget.
- Optimize marketing budget against ROI/ROAS and brand goals.
- Shape brand narratives across paid, earned, and owned channels.
- Lead connections planning to effectively reach consumers.
- Deliver the right message at the right time and platform.
- Partner with teams to optimize the integrated marketing mix.
- Build a center of excellence for integrated comms planning.
- Develop ATL media buying expertise for local markets.
- Act as a thought leader in media and comms planning.
- Build media strategy for diverse brands and international markets.
- Develop channel-agnostic connections strategies.
- Unify brand messaging across diverse platforms.
- Inform strategies with consumer journey insights.
- Champion media innovation and a test-and-learn mindset.
- Innovate audience reach strategies.
- Lead development of audience-first communication frameworks.
- Align creative, media, and messaging across touchpoints.
- Collaborate with cross-functional teams and agencies.
- Ensure seamless activation of integrated campaigns.
- Build, lead, and develop a team of media experts.
- Contribute to an inclusive, performance-driven culture.
- Utilize data-driven analysis and measurement.
- Improve effectiveness and efficiency of performance channels.
- Evolve measurement frameworks for brand building media.
- Ensure effective ROI/ROAS with Analytics and Data Science teams.
- Translate brand goals for strategy and activation teams.
- Manage campaign execution and reporting.
- Analyze campaign ROI and brand health metrics.
- Embed consumer and cultural insights into all planning.
- Lead cross-channel orchestration of brand objectives.
Work Experience
- 10 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- ATL
- geo lift incrementality tests
- brand lift studies
- MMM
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
HelloFresh
Industry
Food
Description
HelloFresh is one of Europe's fastest-growing tech powerhouses, offering meal kit delivery services and a diverse workplace culture.
Not a perfect match?
- HelloFresh
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