HelloFresh
Director, ATL Media & Connections Planning(m/w/x)
Full-timeOn-siteSenior
Berlin
New Job?Nejo!
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HE
HelloFreshDirector ATL Media & Connections Planning(m/w/x)
Berlin
Full-timeOn-siteManagement
Description
You will oversee media planning and buying, ensuring cohesive strategies across brands and channels. Your role involves leading a team, driving innovation, and using data to enhance campaign effectiveness and brand impact.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Bachelor's degree with strong academic record
- •10+ years managing marketing campaigns
- •Strong analytical skills for data optimization
- •Deep experience in connections planning
- •Strong understanding of advertising technology
- •Deep understanding of testing frameworks
- •Experience with marketing measurement models
- •Ability to write clear, data-driven strategies
- •Strong written and verbal communication skills
Education
Bachelor's degree
Work Experience
10 years
Tasks
- •Lead media planning and buying strategies.
- •Develop media strategy for various brands.
- •Create unified messaging strategies across channels.
- •Promote media innovation and testing approaches.
- •Develop audience-first communication frameworks.
- •Collaborate with creative and marketing teams.
- •Build and lead a team of media professionals.
- •Utilize data analysis to enhance performance.
- •Evolve measurement frameworks for media effectiveness.
- •Guide brand goals to strategy and activation teams.
- •Manage campaigns and report on analytics.
- •Embed consumer insights in planning processes.
Tools & Technologies
MMMtesting frameworksmarketing technology
Languages
English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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HE
HelloFreshDirector ATL Media & Connections Planning(m/w/x)
Berlin
Full-timeOn-siteManagement
New Job?Nejo!
The AI Job Search Engine
Description
You will oversee media planning and buying, ensuring cohesive strategies across brands and channels. Your role involves leading a team, driving innovation, and using data to enhance campaign effectiveness and brand impact.
Let AI find the perfect jobs for you!
Upload your CV and Nejo AI will find matching job offers for you.
Requirements
- •Bachelor's degree with strong academic record
- •10+ years managing marketing campaigns
- •Strong analytical skills for data optimization
- •Deep experience in connections planning
- •Strong understanding of advertising technology
- •Deep understanding of testing frameworks
- •Experience with marketing measurement models
- •Ability to write clear, data-driven strategies
- •Strong written and verbal communication skills
Education
Bachelor's degree
Work Experience
10 years
Tasks
- •Lead media planning and buying strategies.
- •Develop media strategy for various brands.
- •Create unified messaging strategies across channels.
- •Promote media innovation and testing approaches.
- •Develop audience-first communication frameworks.
- •Collaborate with creative and marketing teams.
- •Build and lead a team of media professionals.
- •Utilize data analysis to enhance performance.
- •Evolve measurement frameworks for media effectiveness.
- •Guide brand goals to strategy and activation teams.
- •Manage campaigns and report on analytics.
- •Embed consumer insights in planning processes.
Tools & Technologies
MMMtesting frameworksmarketing technology
Languages
English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of HelloFresh and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
HelloFresh
Industry
Food
Description
HelloFresh focuses on innovation and accessibility in the food industry, prioritizing customer orientation and quality.
Not a perfect match?
- HelloFresh
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Full-timeOn-siteManagementBerlin - Jung von Matt
Senior Strategist Digital(m/w/x)
Full-timeOn-siteManagementBerlin