Description

In this role, you will be at the forefront of optimizing CRM programs across international markets, collaborating with various teams to ensure impactful campaigns that drive sales and enhance customer engagement.

Requirements

• •Bachelor’s degree in Marketing, Digital, Business, or Data Science
• •3-5 years of experience in CRM, loyalty, or digital marketing
• •Familiarity with CRM platforms and data analytics tools (Braze, Amplitude, Snowflake)
• •Familiarity with project management tools (Monday.com, Airtable)
• •Advanced knowledge of Microsoft Office tools (PowerPoint, Excel, PowerBI)
• •Ability to work with multiple stakeholders
• •Process-oriented with experience in a fast-paced environment
• •Fluency in English; additional fluency in Spanish is a plus
• •Authorized to work in Switzerland

Tasks

• •Optimize annual and quarterly CRM calendars with markets
• •Align CRM strategies with business priorities and marketing campaigns
• •Translate high-level objectives into cohesive CRM strategies
• •Define target audiences and channel mix for CRM initiatives
• •QA and deploy multi-channel CRM campaigns in Braze
• •Translate marketing campaigns into feasible CRM strategies
• •Support configuration of lifecycle programs and automated journeys
• •Maintain workflows with agency partners for consistent execution
• •Conduct weekly and monthly performance analysis
• •Provide actionable insights on CRM performance to stakeholders
• •Measure impact of CRM initiatives on retention and revenue
• •Analyze database health and recommend growth action plans
• •Support testing strategies across markets
• •Collaborate with the CRM agency for asset production
• •Localize CRM calendars with clients and regional teams

Tools & Technologies

Benefits