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AE
Aeyde
3mo ago

CRM Manager(m/w/x)

Berlin
Full-timeWith Home OfficeExperienced

Description

As a CRM Manager, you will focus on enhancing customer loyalty and retention through strategic email marketing and personalized initiatives. Your role involves managing campaigns, optimizing customer experiences, and exploring new engagement channels to drive growth.

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Requirements

  • •4+ years of experience in Email Marketing and CRM
  • •Strong expertise in B2C ecommerce, ideally in fashion or luxury sectors
  • •Hands-on experience with messenger marketing (SMS, WhatsApp, or similar)
  • •Deep knowledge of email marketing platforms, ideally Klaviyo
  • •Proven track record of driving retention and CLV growth through CRM and email initiatives
  • •Strong customer-centric mindset with a passion for delivering personalized, high-quality experiences
  • •Understanding of RFM or similar segmentation frameworks
  • •Excellent communication and stakeholder management skills to collaborate cross-functionally
  • •Analytical mindset with proficiency in Excel/Google Sheets, GA4, Looker, or similar tools
  • •Excellent written and spoken English communication skills

Education

Bachelor's degree
OR
Master's degree

Work Experience

2 - 5 years

Tasks

  • •Develop and implement a comprehensive CRM strategy
  • •Own and grow the Email Marketing channel
  • •Manage end-to-end newsletter operations in Klaviyo
  • •Collaborate with the Creative team on content needs
  • •Drive growth initiatives like automated flows and personalization
  • •Build and optimize customer segmentation strategies
  • •Launch messenger marketing channels to expand engagement
  • •Design and execute referral and word-of-mouth marketing programs
  • •Partner with Customer Service to streamline communications
  • •Evaluate and implement incentive strategies for acquisition and retention
  • •Monitor, analyze, and report on CRM and email performance
  • •Stay updated on industry trends and new technologies

Tools & Technologies

ExcelGoogle SheetsGA4LookerKlaviyo

Languages

English – Business Fluent

Benefits

Flexible Working

  • •Flexible hybrid working model

Corporate Discounts

  • •Gift voucher for Aeyde footwear

Healthcare & Fitness

  • •Subsidized Urban Sports Club membership

Public Transport Subsidies

  • •Berlin Public Transport pass

Learning & Development

  • •German lessons for international employees

More Vacation Days

  • •30 days of holidays

Team Events

  • •Regular team events

Other Benefits

  • •Relocation assistance with visa support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Aeyde and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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