Carl Zeiss Meditec AG
Internship Strategic Marketing for Premium Cataract Workflow(m/w/x)
Full-timeInternshipOn-site
Berlin
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CACarl Zeiss Meditec AG
Content Marketing Manager - Ophthalmology Products(m/w/x)
Berlin
Full-timeOn-siteExperienced
AI/ML
Nejo AI Summary
Global B2B content strategy for vision care solutions, designing multichannel campaigns at medical technology firm with 100+ years in ophthalmology. Experience in highly regulated industries and marketing KPI analytics proficiency required. Digital-first campaign environment.
Requirements
- University degree in Business, Marketing, or related field
- Several years of marketing experience, ideally international
- Experience in highly regulated industries
- Proficiency in marketing KPI analytics tools
- Experience developing comprehensive digital communication strategies
- Experience leveraging AI and GenAI tools
- Results-driven style and project management skills
- Analytical mindset and excellent communication skills
- Collaborative team player with cross-cultural competence
- Proficiency in MS Office and design tools
- Very good English and advantageous German skills
Tasks
- Drive global content and communication strategy
- Create innovative B2B marketing campaigns
- Design multichannel campaigns for ophthalmology products
- Develop B2B communication concepts with stakeholders
- Manage digital-focused global campaign development
- Brief and supervise external agency partners
- Negotiate project bids and manage budgets
- Coordinate project timelines with internal departments
- Define communication objectives and performance KPIs
- Analyze KPIs to prepare internal reports
- Optimize performance based on data insights
- Produce websites, videos, and presentations
- Collaborate with product and education teams
- Manage the global marketing approval process
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- Google Analytics
- Power BI
- Mixpanel
- SEO
- SEA
- AI
- GenAI
- MS Office
- Adobe Creative Cloud
- Canva
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Carl Zeiss Meditec AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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CACarl Zeiss Meditec AG
Content Marketing Manager - Ophthalmology Products(m/w/x)
Berlin
Full-timeOn-siteExperienced
AI/ML
Nejo AI Summary
Global B2B content strategy for vision care solutions, designing multichannel campaigns at medical technology firm with 100+ years in ophthalmology. Experience in highly regulated industries and marketing KPI analytics proficiency required. Digital-first campaign environment.
Requirements
- University degree in Business, Marketing, or related field
- Several years of marketing experience, ideally international
- Experience in highly regulated industries
- Proficiency in marketing KPI analytics tools
- Experience developing comprehensive digital communication strategies
- Experience leveraging AI and GenAI tools
- Results-driven style and project management skills
- Analytical mindset and excellent communication skills
- Collaborative team player with cross-cultural competence
- Proficiency in MS Office and design tools
- Very good English and advantageous German skills
Tasks
- Drive global content and communication strategy
- Create innovative B2B marketing campaigns
- Design multichannel campaigns for ophthalmology products
- Develop B2B communication concepts with stakeholders
- Manage digital-focused global campaign development
- Brief and supervise external agency partners
- Negotiate project bids and manage budgets
- Coordinate project timelines with internal departments
- Define communication objectives and performance KPIs
- Analyze KPIs to prepare internal reports
- Optimize performance based on data insights
- Produce websites, videos, and presentations
- Collaborate with product and education teams
- Manage the global marketing approval process
Education
- Bachelor's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- Google Analytics
- Power BI
- Mixpanel
- SEO
- SEA
- AI
- GenAI
- MS Office
- Adobe Creative Cloud
- Canva
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Carl Zeiss Meditec AG and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Carl Zeiss Meditec AG
Industry
Healthcare
Description
The company has been driving progress in ophthalmology and microsurgery for over 100 years, improving patients' lives worldwide.
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