E-Commerce Lead(m/w/x)

Description

In this role, you will drive DTC performance by leading a dedicated team and optimizing the online shop's daily execution to ensure a seamless, brand-aligned customer experience.

Requirements

• •Six to eight years DTC ecommerce experience
• •Experience owning onsite performance and merchandising
• •Experience with Shopify or comparable platforms
• •Background in onsite optimisation and operations
• •Commercial and execution driven mindset
• •Ability to balance brand and conversion
• •Data driven and outcome oriented approach
• •High ownership in lean setups
• •Clear communication and stakeholder alignment skills
• •Experience in international multi-market setups (plus)
• •Experience managing agencies or freelancers (plus)
• •Interest in skincare, beauty, or consumer brands
• •Fluency in English and another European language

Tasks

• •Manage overall DTC ecommerce performance across all markets
• •Optimize conversion rates and average order values
• •Translate commercial goals into actionable onsite priorities
• •Monitor daily performance to mitigate stock and conversion risks
• •Oversee homepage, navigation, and onsite merchandising decisions
• •Ensure brand alignment and conversion-focused website design
• •Determine onsite structure and merchandising trade-offs
• •Execute product launches, campaigns, and seasonal initiatives
• •Align marketing campaigns with stock and onsite execution
• •Lead and develop a high-impact ecommerce team
• •Coordinate with external agencies and freelancers
• •Collaborate with cross-functional departments like Tech and Supply Chain
• •Partner with Tech to deliver website improvements
• •Report on ecommerce KPIs with actionable insights for leadership

Tools & Technologies

Benefits