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CH10 MDLZ EU GmbH
2mo ago

BU Consumer Experience Lead – Toblerone & World Trade Retail(m/w/x)

Zürich
Full-timeOn-siteSenior
AI/ML

Description

In this role, you will lead the charge in shaping exceptional consumer experiences for Toblerone and World Trade Retail. Your day-to-day responsibilities will involve driving CX strategy, collaborating with teams to create impactful brand experiences, and leveraging data to optimize media investments and digital transformation.

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Requirements

  • •10+ years of experience in digital marketing
  • •Passion for digital innovation and emerging technologies
  • •Efficiency and effectiveness in cost optimization
  • •Championing business transformation and change management
  • •Strong leadership skills and ability to inspire teams
  • •Excellent communication and influencing skills
  • •Strategic thinker with commercial acumen

Work Experience

10 years

Tasks

  • •Set and drive the CX vision and strategy
  • •Champion the CX purpose across BU brands
  • •Architect and implement the annual BU CX roadmap
  • •Design holistic brand experiences across the Paid, Owned, Earned ecosystem
  • •Focus on social channels for brand experiences
  • •Ground CX Journeys in culture and integrate latest trends
  • •Elevate creative and experience excellence
  • •Partner with brand teams to deliver data-powered creative ideas
  • •Champion empathy in brand building through personalized communication
  • •Lead the adoption of Gen AI and next-generation tools
  • •Apply CX Journey principles to activate key moments for BU brands
  • •Optimize BU media investment and evolve media mix
  • •Drive data-led media planning and measurement
  • •Guide JBP partner and retail investment strategies
  • •Collaborate with agencies to optimize ROI and compliance
  • •Lead collaboration with creative and media partners
  • •Define partnership governance and success metrics
  • •Drive digital transformation through Global Consumer Digital Strategy
  • •Develop and implement Consumer Digital Strategy for Toblerone
  • •Own and manage Owned/Earned channels and influencer strategy
  • •Perform audits of social media and digital content
  • •Develop an always-on content calendar for channels
  • •Manage agencies to ensure high performance against briefs
  • •Support brand managers in defining comms strategy
  • •Assist in developing the Digital Transformation agenda
  • •Collaborate with CX teams for successful strategy implementation
  • •Provide digital insights to drive data-driven decision making
  • •Partner with MDS team for effective data and technology strategies
  • •Support Marketing capability programs
  • •Oversee collaboration with Creative, Media, and Production agencies

Languages

English – Business Fluent

Benefits

Other Benefits

  • •Relocation support available
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