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ZEISS Vision Care
4d ago

Brand Marketing Manager(m/w/x)

Aalen
Full-timeOn-siteSenior

Description

You will shape the company's global presence by defining brand strategy and executing data-driven campaigns that resonate with both B2B and B2C audiences across diverse international markets.

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Requirements

  • Degree in Marketing, Business, or related field
  • Experience as Brand manager or similar role
  • Project management skills in B2C/B2B marketing
  • Analytical and problem-solving skills
  • Excellent written and verbal communication skills
  • Structured and organized work style
  • Ability to think outside the box
  • Teamwork and cross-departmental collaboration skills
  • Full proficiency in English

Education

Bachelor's degree
OR
Master's degree

Work Experience

approx. 4 - 6 years

Tasks

  • Monitor marketing trends and best practices
  • Apply trend insights to campaign development
  • Review campaign performance to support data-driven decisions
  • Define brand strategy, tone, and messaging
  • Activate brand strategies through international market campaigns
  • Tailor marketing strategies to local market dynamics
  • Increase brand awareness for B2C and B2B audiences
  • Drive strategic projects with internal and external stakeholders
  • Coordinate with external agencies and partners

Languages

EnglishBusiness Fluent

Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ZEISS Vision Care and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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