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RERedcare Pharmacy

Brand & Marketing Analytics Manager(m/w/x)

Köln
Full-timeWith Home OfficeExperienced

Shaping marketing and brand success metrics for Europe's leading e-pharmacy. Marketing, brand, or media analytics experience required. Work from home up to 20 days/year in EU, Urban Sports Club membership.

Requirements

  • Experience in marketing, brand, media analytics, or performance management
  • Strong understanding of brand and media KPIs, attribution, incrementality, or MMM
  • Translating complex data into meaningful business insights
  • Collaborative environment and exchange with marketing, media, finance, and analytics teams

Tasks

  • Shape marketing and brand success metrics
  • Collaborate with brand, media, marketing, finance, and analytics teams
  • Connect brand activities with business outcomes
  • Support strategic decision-making with data-driven insights
  • Influence marketing effectiveness at scale
  • Translate complex performance data into actionable recommendations
  • Contribute to analytics landscape development
  • Build stronger understanding of marketing investments
  • Develop brand and marketing analytics framework
  • Analyze campaign, media, and brand performance
  • Transform data into clear business recommendations
  • Build and maintain dashboards, reports, and KPI tracking
  • Track metrics like reach, frequency, awareness, consideration, and Brand Index
  • Support cross-functional stakeholders with insights
  • Provide insights on attribution, incrementality, and marketing effectiveness
  • Identify performance drivers, trends, and optimization opportunities
  • Support smarter marketing investment decisions

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Benefits

Learning & Development

  • Comprehensive onboarding program
  • Support for individual development
  • In- and external trainings

Healthcare & Fitness

  • Urban Sports Club membership

Flexible Working

  • Work from Home up to 20 days/year in EU
  • Individual work location arrangement

Corporate Discounts

  • 10% employee discount on OTC, beauty, personal care products
  • 20% employee discount on nu3
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Redcare Pharmacy and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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