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GetYourGuide
last mo.

Brand Market Lead - DE(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Description

As a Brand Market Lead in Germany, you will drive the execution of a global brand strategy, ensuring a consistent and impactful presence across all customer interactions. This role involves deepening customer insights, managing brand campaigns, and collaborating with various teams to enhance brand awareness and growth.

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Requirements

  • •8+ years of experience in Brand Management
  • •German language skills - business or native level
  • •Analytical and data-driven mindset
  • •Excellent interpersonal and communication skills
  • •Balance between brand strategy and operational excellence
  • •Proven experience in growing a brand in the digital ecosystem
  • •Positive spirit and can-do attitude
  • •Outstanding organizational and prioritization skills
  • •Experience in consumer goods
  • •Experience in marketplace or travel is a plus

Work Experience

8 years

Tasks

  • •Execute the global brand strategy in Germany
  • •Ensure consistent brand execution across all customer touchpoints
  • •Deepen customer understanding and represent German customers in communications
  • •Develop and implement brand building plans for Germany
  • •Enhance brand awareness and foster long-term customer relationships
  • •Collaborate with cross-functional teams for cohesive brand communication
  • •Manage the brand campaign masterplan for Germany
  • •Partner with the integrated Brand Media team for effective execution
  • •Provide key customer insights and implement actionable strategies
  • •Maintain consistency across all customer-facing materials
  • •Monitor competitive landscape and market trends for strategic planning
  • •Plan and analyze brand KPIs to guide actions and improve strategies

Languages

English – Business Fluent

Benefits

Additional Allowances

  • •Annual personal growth budget

Mentorship & Coaching

  • •Mentorship programs

Workation & Sabbatical

  • •Work from anywhere for 30 days

Team Events

  • •Quarterly team events
  • •Yearly company-wide events

Public Transport Subsidies

  • •Monthly transportation budget

Healthcare & Fitness

  • •Monthly fitness budget
  • •Health and wellness benefits

Corporate Discounts

  • •Discounts on activities

Learning & Development

  • •Language reimbursement program
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