Riot Games
Brand Manager Eastern Europe, VALORANT(m/w/x)
Full-timeOn-siteSenior
Berlin
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RIRiot Games
Brand Manager III EMEA - Riftbound(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Localizing global brand briefs for Riftbound TCG player activations across EMEA. Brand strategy and TCG audience understanding required. Focus on competitive, social, and community marketing dynamics.
Requirements
- Familiarity with Riftbound or TCG as player/participant
- Understanding of TCG audience, culture, and competitive scene
- Brand strategy, channel strategy, or agency experience
- Grasp of gaming and Organized Play marketing dynamics
- Crafting narratives and experiences for competitive, social, community audiences
- Understanding of social play formats' impact on engagement and brand
- Lead cross-functional campaigns from strategy to execution
- Manage creative timelines, production workflows, launch coordination
- Work with or manage external creative agencies and local vendors
- Agency briefing, approvals, and quality control
- Exceptional communication and collaboration skills
- Build strong relationships across regional and global teams
- Strategic mindset
- Translate brand goals into localized tactics
- Familiarity with performance reporting
- Interpret campaign results and generate insights
- Prior experience with TCG games and companies
- Deep understanding of TCG development process and distribution
- Lead or support multi-market campaigns across EMEA
- Understanding of regional nuances and market-specific adaptations
- Knowledge of media, programmatic, and user acquisition
- Experience with collaborative campaign management
- Excellent project management skills
- Ability to prioritize and stay organized
- Play TCG games weekly
- Craft expertise
- Collaborative spirit
- Decision-making prioritizing player delight
- Player empathy and care for player experiences
Tasks
- Translate global brand and campaign briefs into culturally relevant activations
- Plan and execute Riftbound brand campaigns in EMEA
- Develop go-to-market strategies for new set releases and product launches
- Ensure cross-functional alignment for campaign execution
- Identify and address regional constraints and opportunities
- Collaborate with influencer, community, and comms teams for consistent brand expression
- Foster synergies and cross-product opportunities with other games teams
- Enforce brand DNA and guidelines for marketing campaigns
- Define success metrics tied to Riftbound game KPIs
- Identify new marketing opportunities based on player insights
- Provide regional insights to global organized play and partner teams
- Craft unique promotional opportunities for events
- Support brand positioning and storytelling for organized play
- Ensure cohesive brand presence in physical retail and organized play
- Partner with global and regional teams to scale marketing impact
- Manage and track EMEA budget spends
- Share best practices and insights across markets
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Riot Games and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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RIRiot Games
Brand Manager III EMEA - Riftbound(m/w/x)
Berlin
Full-timeOn-siteSenior
Nejo AI Summary
Localizing global brand briefs for Riftbound TCG player activations across EMEA. Brand strategy and TCG audience understanding required. Focus on competitive, social, and community marketing dynamics.
Requirements
- Familiarity with Riftbound or TCG as player/participant
- Understanding of TCG audience, culture, and competitive scene
- Brand strategy, channel strategy, or agency experience
- Grasp of gaming and Organized Play marketing dynamics
- Crafting narratives and experiences for competitive, social, community audiences
- Understanding of social play formats' impact on engagement and brand
- Lead cross-functional campaigns from strategy to execution
- Manage creative timelines, production workflows, launch coordination
- Work with or manage external creative agencies and local vendors
- Agency briefing, approvals, and quality control
- Exceptional communication and collaboration skills
- Build strong relationships across regional and global teams
- Strategic mindset
- Translate brand goals into localized tactics
- Familiarity with performance reporting
- Interpret campaign results and generate insights
- Prior experience with TCG games and companies
- Deep understanding of TCG development process and distribution
- Lead or support multi-market campaigns across EMEA
- Understanding of regional nuances and market-specific adaptations
- Knowledge of media, programmatic, and user acquisition
- Experience with collaborative campaign management
- Excellent project management skills
- Ability to prioritize and stay organized
- Play TCG games weekly
- Craft expertise
- Collaborative spirit
- Decision-making prioritizing player delight
- Player empathy and care for player experiences
Tasks
- Translate global brand and campaign briefs into culturally relevant activations
- Plan and execute Riftbound brand campaigns in EMEA
- Develop go-to-market strategies for new set releases and product launches
- Ensure cross-functional alignment for campaign execution
- Identify and address regional constraints and opportunities
- Collaborate with influencer, community, and comms teams for consistent brand expression
- Foster synergies and cross-product opportunities with other games teams
- Enforce brand DNA and guidelines for marketing campaigns
- Define success metrics tied to Riftbound game KPIs
- Identify new marketing opportunities based on player insights
- Provide regional insights to global organized play and partner teams
- Craft unique promotional opportunities for events
- Support brand positioning and storytelling for organized play
- Ensure cohesive brand presence in physical retail and organized play
- Partner with global and regional teams to scale marketing impact
- Manage and track EMEA budget spends
- Share best practices and insights across markets
Work Experience
- 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Riot Games and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Riot Games
Industry
Entertainment
Description
The company puts players first, creating games and experiences that enhance player enjoyment and collaboration.
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