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KAKaro Healthcare

Brand Manager DACH(m/w/x)

Düsseldorf
Full-timeWith Home OfficeExperienced

Brand strategy translation for everyday healthcare products across pharmacy, mass-market, and digital channels. 4-6 years’ brand marketing experience required. Flexible schedule, hybrid model.

Requirements

  • 4–6 years’ experience in brand, product, or channel marketing
  • Proven track record in campaign execution, launches, and activation
  • Strong understanding of pharmacy and/or mass-market channels
  • Analytical mindset with market data and performance tracking experience
  • Excellent project management and stakeholder coordination skills
  • Strong communication skills, translating strategy into plans
  • Proactive, structured, and solution-oriented attitude
  • University degree in Marketing, Business, or Life Sciences
  • Fluent in German and English
  • Willingness to travel approximately 15–25% across DACH region

Tasks

  • Translate brand strategy into local marketing plans
  • Develop and execute marketing campaigns and activation calendars
  • Drive campaign execution across pharmacy, mass-market, and digital channels
  • Analyze market trends, consumer insights, and performance data
  • Optimize brand growth and ROI
  • Develop omnichannel content and activation strategies
  • Collaborate with Sales, Medical, Regulatory, and external agencies
  • Create impactful sales materials and POS tools
  • Develop customer activation plans
  • Lead product launches and pack updates
  • Manage product lifecycle initiatives
  • Ensure smooth market execution
  • Manage budgets and timelines
  • Oversee agency performance
  • Contribute to customer meetings and trade events
  • Participate in internal planning cycles
  • Ensure compliance with regulatory standards and internal processes

Work Experience

  • 4 - 6 years

Education

  • Bachelor's degree

Languages

  • GermanFluent
  • EnglishFluent

Benefits

Flexible Working

  • Flexible schedule
  • Hybrid model
  • Life-work balance

Career Advancement

  • Growth opportunities

Diverse Work

  • Exciting and challenging projects

Informal Culture

  • Positive work environment
  • Dynamic, international, and motivated team

Startup Environment

  • Start-up spirit

Other Benefits

  • Strong values
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Karo Healthcare and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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