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Brand Manager DACH(m/w/x)
Brand strategy translation for everyday healthcare products across pharmacy, mass-market, and digital channels. 4-6 years’ brand marketing experience required. Flexible schedule, hybrid model.
Requirements
- 4–6 years’ experience in brand, product, or channel marketing
- Proven track record in campaign execution, launches, and activation
- Strong understanding of pharmacy and/or mass-market channels
- Analytical mindset with market data and performance tracking experience
- Excellent project management and stakeholder coordination skills
- Strong communication skills, translating strategy into plans
- Proactive, structured, and solution-oriented attitude
- University degree in Marketing, Business, or Life Sciences
- Fluent in German and English
- Willingness to travel approximately 15–25% across DACH region
Tasks
- Translate brand strategy into local marketing plans
- Develop and execute marketing campaigns and activation calendars
- Drive campaign execution across pharmacy, mass-market, and digital channels
- Analyze market trends, consumer insights, and performance data
- Optimize brand growth and ROI
- Develop omnichannel content and activation strategies
- Collaborate with Sales, Medical, Regulatory, and external agencies
- Create impactful sales materials and POS tools
- Develop customer activation plans
- Lead product launches and pack updates
- Manage product lifecycle initiatives
- Ensure smooth market execution
- Manage budgets and timelines
- Oversee agency performance
- Contribute to customer meetings and trade events
- Participate in internal planning cycles
- Ensure compliance with regulatory standards and internal processes
Work Experience
- 4 - 6 years
Education
- Bachelor's degree
Languages
- German – Fluent
- English – Fluent
Benefits
Flexible Working
- Flexible schedule
- Hybrid model
- Life-work balance
Career Advancement
- Growth opportunities
Diverse Work
- Exciting and challenging projects
Informal Culture
- Positive work environment
- Dynamic, international, and motivated team
Startup Environment
- Start-up spirit
Other Benefits
- Strong values
Not a perfect match?
- Karo HealthcareFull-timeWith HomeofficeSeniorDüsseldorf
- Karo Healthcare
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Brand Manager DACH(m/w/x)
Brand strategy translation for everyday healthcare products across pharmacy, mass-market, and digital channels. 4-6 years’ brand marketing experience required. Flexible schedule, hybrid model.
Requirements
- 4–6 years’ experience in brand, product, or channel marketing
- Proven track record in campaign execution, launches, and activation
- Strong understanding of pharmacy and/or mass-market channels
- Analytical mindset with market data and performance tracking experience
- Excellent project management and stakeholder coordination skills
- Strong communication skills, translating strategy into plans
- Proactive, structured, and solution-oriented attitude
- University degree in Marketing, Business, or Life Sciences
- Fluent in German and English
- Willingness to travel approximately 15–25% across DACH region
Tasks
- Translate brand strategy into local marketing plans
- Develop and execute marketing campaigns and activation calendars
- Drive campaign execution across pharmacy, mass-market, and digital channels
- Analyze market trends, consumer insights, and performance data
- Optimize brand growth and ROI
- Develop omnichannel content and activation strategies
- Collaborate with Sales, Medical, Regulatory, and external agencies
- Create impactful sales materials and POS tools
- Develop customer activation plans
- Lead product launches and pack updates
- Manage product lifecycle initiatives
- Ensure smooth market execution
- Manage budgets and timelines
- Oversee agency performance
- Contribute to customer meetings and trade events
- Participate in internal planning cycles
- Ensure compliance with regulatory standards and internal processes
Work Experience
- 4 - 6 years
Education
- Bachelor's degree
Languages
- German – Fluent
- English – Fluent
Benefits
Flexible Working
- Flexible schedule
- Hybrid model
- Life-work balance
Career Advancement
- Growth opportunities
Diverse Work
- Exciting and challenging projects
Informal Culture
- Positive work environment
- Dynamic, international, and motivated team
Startup Environment
- Start-up spirit
Other Benefits
- Strong values
About the Company
Karo Healthcare
Industry
Healthcare
Description
Dynamic personal-care retail company offering everyday healthcare. Owns and sells over 80 brands in about 90 countries.
Not a perfect match?
- Karo Healthcare
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