KoRo Handels GmbH
Senior Media Buyer – ATL(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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KOKoRo
ATL Marketing Manager(m/w/x)
Berlin
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Shaping ATL media strategy for a European food brand, focusing on TV and OOH campaigns. Proven TV/OOH media buying track record required. Flexible working hours, BVG ticket coverage.
Requirements
- 3-5+ years media buying/management experience
- Proven TV/OOH media buying track record
- Budget responsibility and performance optimization
- Solid understanding of media economics
- Strong offline media expertise (TV, OOH, Radio)
- Programmatic or digital channels experience (plus)
- Excellent negotiation skills
- Experience managing commercial agreements
- Analytical and data-driven approach
- Comfortable working with reports and analytics tools
- Comfortable working with performance dashboards
- Highly organized and proactive
- Hands-on approach
- Capable of driving projects from strategy to execution
- Independently developing media initiatives
- Experience in agency management
- Stakeholder collaboration experience
- Fluent English
- German language skills (plus)
- Based in Berlin or willing to relocate
- Channel-agnostic thinking
- Campaign optimization across channels
- Planning along full marketing funnel
- Curiosity and innovation
- Exploring new channels, formats, and approaches
- Improving reach, engagement, and ROI
Tasks
- Shape and execute ATL media strategy across Europe
- Focus on TV and OOH campaigns
- Plan, manage, and optimize campaigns end-to-end
- Build the perfect media mix within budget
- Drive upper-funnel awareness
- Acquire new customers
- Make strategic decisions
- Collaborate with cross-functional teams
- Explore innovative channels and formats
- Expand reach
- Boost performance
- Set new benchmarks in ATL marketing
- Execute and optimize campaigns across TV, OOH, Radio, and digital
- Define clear KPIs for reach, frequency, and efficiency
- Develop media plans balancing scale, quality, and cost efficiency
- Manage budgets strategically
- Ensure cost-effective media investment
- Maximize ROI
- Lead negotiations with media vendors
- Secure advantageous rates, deals, and placements
- Evaluate and refine media performance using ATL KPIs
- Implement measurement approaches for offline campaigns
- Assess impact on brand awareness and customer engagement
- Think cross-channel along the full marketing funnel
- Maximize integrated campaign effectiveness
- Monitor media market developments
- Identify optimization potential
- Coordinate with agencies for KPI delivery
- Ensure transparency with agencies
- Drive continuous improvement with agencies
- Explore innovative channels and formats to extend reach
- Improve campaign outcomes
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- TV
- OOH
- Radio
- programmatic
- digital channels
Benefits
Flexible Working
- Flexible working hours
- Home office options
Mentorship & Coaching
- Extensive onboardings
Public Transport Subsidies
- BVG ticket coverage
Healthcare & Fitness
- Gym cooperations
Modern Equipment
- Modern MacBook
Snacks & Drinks
- Well equipped office kitchen
- Fresh fruit
- KoRo snacks
- Coffee and tea
Corporate Discounts
- 20% discount in KoRo online store
Team Events
- Regular team events
- Joint activities
- Company parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of KoRo and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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KOKoRo
ATL Marketing Manager(m/w/x)
Berlin
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Shaping ATL media strategy for a European food brand, focusing on TV and OOH campaigns. Proven TV/OOH media buying track record required. Flexible working hours, BVG ticket coverage.
Requirements
- 3-5+ years media buying/management experience
- Proven TV/OOH media buying track record
- Budget responsibility and performance optimization
- Solid understanding of media economics
- Strong offline media expertise (TV, OOH, Radio)
- Programmatic or digital channels experience (plus)
- Excellent negotiation skills
- Experience managing commercial agreements
- Analytical and data-driven approach
- Comfortable working with reports and analytics tools
- Comfortable working with performance dashboards
- Highly organized and proactive
- Hands-on approach
- Capable of driving projects from strategy to execution
- Independently developing media initiatives
- Experience in agency management
- Stakeholder collaboration experience
- Fluent English
- German language skills (plus)
- Based in Berlin or willing to relocate
- Channel-agnostic thinking
- Campaign optimization across channels
- Planning along full marketing funnel
- Curiosity and innovation
- Exploring new channels, formats, and approaches
- Improving reach, engagement, and ROI
Tasks
- Shape and execute ATL media strategy across Europe
- Focus on TV and OOH campaigns
- Plan, manage, and optimize campaigns end-to-end
- Build the perfect media mix within budget
- Drive upper-funnel awareness
- Acquire new customers
- Make strategic decisions
- Collaborate with cross-functional teams
- Explore innovative channels and formats
- Expand reach
- Boost performance
- Set new benchmarks in ATL marketing
- Execute and optimize campaigns across TV, OOH, Radio, and digital
- Define clear KPIs for reach, frequency, and efficiency
- Develop media plans balancing scale, quality, and cost efficiency
- Manage budgets strategically
- Ensure cost-effective media investment
- Maximize ROI
- Lead negotiations with media vendors
- Secure advantageous rates, deals, and placements
- Evaluate and refine media performance using ATL KPIs
- Implement measurement approaches for offline campaigns
- Assess impact on brand awareness and customer engagement
- Think cross-channel along the full marketing funnel
- Maximize integrated campaign effectiveness
- Monitor media market developments
- Identify optimization potential
- Coordinate with agencies for KPI delivery
- Ensure transparency with agencies
- Drive continuous improvement with agencies
- Explore innovative channels and formats to extend reach
- Improve campaign outcomes
Work Experience
- 3 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Basic
Tools & Technologies
- TV
- OOH
- Radio
- programmatic
- digital channels
Benefits
Flexible Working
- Flexible working hours
- Home office options
Mentorship & Coaching
- Extensive onboardings
Public Transport Subsidies
- BVG ticket coverage
Healthcare & Fitness
- Gym cooperations
Modern Equipment
- Modern MacBook
Snacks & Drinks
- Well equipped office kitchen
- Fresh fruit
- KoRo snacks
- Coffee and tea
Corporate Discounts
- 20% discount in KoRo online store
Team Events
- Regular team events
- Joint activities
- Company parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of KoRo and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
KoRo
Industry
Food
Description
KoRo is redefining food industry norms by offering a wide range of high-quality and innovative products.
Not a perfect match?
- KoRo Handels GmbH
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