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EMEmplifi

.Customer Marketing Manager(m/w/x)

München
Full-timeOn-siteExperienced

Scaling customer advocacy programs with case studies and testimonials for a unified customer engagement platform. 3+ years B2B SaaS customer marketing experience required. Unlimited PTO, enhanced family leave.

Requirements

  • 3+ years customer marketing, lifecycle marketing, or related marketing roles in B2B SaaS
  • Ability to build and execute marketing campaigns for engagement, retention, and expansion
  • Strong communication skills, written and verbal
  • Cross-functional experience with Sales, Customer Success, and Product Marketing
  • Comfortable managing multiple programs and stakeholders across regions
  • Experience with Salesforce, Marketo, and customer marketing platforms
  • Strong organizational and project management skills
  • Experience managing events, campaigns, and customer programs
  • Data-driven mindset with ability to measure and communicate impact
  • High-energy, proactive, and execution-oriented

Tasks

  • Collaborate with leadership to drive customer engagement, retention, and expansion
  • Partner with Product Marketing to ensure customer value realization and adoption
  • Support cross-sell and upsell opportunities with Sales and Customer Success
  • Tailor demand generation campaigns for customer retention and expansion
  • Scale the customer advocacy program with case studies, testimonials, and reviews
  • Nurture customer champions to become active advocates
  • Create engaging customer marketing activities tailored to regions
  • Plan and manage customer engagement programs like webinars and events
  • Run customer advisory boards to inform product direction
  • Execute customer-focused events, including user conferences and regional activations
  • Engage third-party experts and partners to enhance credibility
  • Manage program logistics, vendors, and budgets for high-quality delivery

Work Experience

  • 3 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent

Tools & Technologies

  • Salesforce
  • Marketo

Benefits

More Vacation Days

  • Unlimited PTO

Generous Parental Leave

  • Enhanced family/parental leave

Career Advancement

  • Opportunity for professional growth

Learning & Development

  • Opportunity to learn new technologies

Informal Culture

  • Agile and open-minded culture
  • High levels of trust and flexibility
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Emplifi and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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