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Senior Tracking Marketing Analyst(m/w/x)
Owning tracking for digital, offline, and onsite campaigns, configuring GA4, and querying BigQuery data. 3+ years of marketing analytics experience required. 4-day work week, company car for private use.
Requirements
- Domain expertise in marketing, web tracking, data analytics, and tag manager know-how
- Good communication skills with non-technical colleagues
- Completed studies in engineering, data analytics, business, mathematics, statistics, or related course
- 3+ years of professional experience
- Google Analytics (Google Analytics 4 is a plus)
- Google Tag Manager
- Big Query
- Experience with cookie consent management
- Excellent at identifying patterns and outliers in data and generating insights
- Experience with Adobe Analytics platform (Big Plus)
- Experience with app tracking and MMPs (Adjust, Appsflyer, Kochava etc) (Big plus)
- Good knowledge of paid advertising and implemented tracking snippets for Google and Meta (others are plus)
- Advanced knowledge in definition, roll-out, and implementation of tracking concepts across multiple platforms (web/app)
- High affinity towards e-commerce
- Excellent communication, time management, and organizational skills
- Team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
- Business fluent in English
Tasks
- Own tracking for digital, offline, and onsite marketing campaigns
- Configure, monitor, and debug Google Analytics GA4 implementation
- Create and implement tracking plans for user behavior data
- Perform regular data quality checks
- Query GA4 data in BigQuery and analyze via reporting tools
- Coordinate projects across product, marketing, and analytics teams
- Manage stakeholder interests and provide ongoing feedback
- Identify dependencies, bottlenecks, and blockers
- Ensure execution of well-coordinated project plans
- Serve as main point of contact for tracking-related questions
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Analytics
- Google Analytics 4
- Google Tag Manager
- Big Query
- Adobe Analytics
- Adjust
- Appsflyer
- Kochava
- Google Ads
- Meta Ads
Benefits
Learning & Development
- Development opportunities
- Excellent training
Career Advancement
- Career path shaping
Other Benefits
- Excellent support
Healthcare & Fitness
- Wellbeing offers
Public Transport Subsidies
- Subsidised transport
Company Bike
- Bike leasing
Corporate Discounts
- 20% product discount
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Senior Tracking Marketing Analyst(m/w/x)
Owning tracking for digital, offline, and onsite campaigns, configuring GA4, and querying BigQuery data. 3+ years of marketing analytics experience required. 4-day work week, company car for private use.
Requirements
- Domain expertise in marketing, web tracking, data analytics, and tag manager know-how
- Good communication skills with non-technical colleagues
- Completed studies in engineering, data analytics, business, mathematics, statistics, or related course
- 3+ years of professional experience
- Google Analytics (Google Analytics 4 is a plus)
- Google Tag Manager
- Big Query
- Experience with cookie consent management
- Excellent at identifying patterns and outliers in data and generating insights
- Experience with Adobe Analytics platform (Big Plus)
- Experience with app tracking and MMPs (Adjust, Appsflyer, Kochava etc) (Big plus)
- Good knowledge of paid advertising and implemented tracking snippets for Google and Meta (others are plus)
- Advanced knowledge in definition, roll-out, and implementation of tracking concepts across multiple platforms (web/app)
- High affinity towards e-commerce
- Excellent communication, time management, and organizational skills
- Team player who loves to collaborate and work with stakeholders from different backgrounds in an international environment
- Business fluent in English
Tasks
- Own tracking for digital, offline, and onsite marketing campaigns
- Configure, monitor, and debug Google Analytics GA4 implementation
- Create and implement tracking plans for user behavior data
- Perform regular data quality checks
- Query GA4 data in BigQuery and analyze via reporting tools
- Coordinate projects across product, marketing, and analytics teams
- Manage stakeholder interests and provide ongoing feedback
- Identify dependencies, bottlenecks, and blockers
- Ensure execution of well-coordinated project plans
- Serve as main point of contact for tracking-related questions
Work Experience
- 3 years
Education
- Bachelor's degree
Languages
- English – Business Fluent
Tools & Technologies
- Google Analytics
- Google Analytics 4
- Google Tag Manager
- Big Query
- Adobe Analytics
- Adjust
- Appsflyer
- Kochava
- Google Ads
- Meta Ads
Benefits
Learning & Development
- Development opportunities
- Excellent training
Career Advancement
- Career path shaping
Other Benefits
- Excellent support
Healthcare & Fitness
- Wellbeing offers
Public Transport Subsidies
- Subsidised transport
Company Bike
- Bike leasing
Corporate Discounts
- 20% product discount
About the Company
zooplus SE
Industry
Retail
Description
The company is Europe’s leading online pet platform, delivering happiness to over 9 million pet parents each year.
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