0044 BMS GmbH&Co.KGaA Germany
Senior Brand Manager, Oncology(m/w/x)
Full-timeWith HomeofficeManagement
München
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SASanten
Senior Product Manager(m/w/x)
München
from 87,200 - 119,900 / year
Full-timeWith Home OfficeSenior
Nejo AI Summary
Developing and executing marketing strategies for DACH ophthalmology portfolio. University degree in Business Administration or Marketing essential. Flexible ways of working, highly inclusive work environment.
Requirements
- Several years of experience (typically 7+ years) in marketing roles with demonstrated strategic and operational impact, ideally within the healthcare or pharmaceutical environment; strong industry experience with a solid understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing (essential)
- Proven experience in developing and executing market-shaping and penetration strategies within a defined market or region, combined with the ability to translate insights into actionable strategies and measurable business outcomes
- Experience working in agile, cross-functional environments with the ability to drive initiatives independently, alongside managing external partners (e.g. agencies) and handling complex projects
- Strong background in omni-channel customer engagement, including a solid understanding of digital marketing, HCP activation, and analytics tools
- Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint), with strong Excel skills for data analysis and reporting; experience with CRM and marketing tools, as well as regulatory approval processes (e.g. MLR), and the ability to structure and present complex information clearly
- German and English required; French or Italian is a plus (not mandatory)
Tasks
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH region
- Design and steer targeted HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on market insights
- Develop and execute regional marketing strategies
- Contribute to overall portfolio and brand strategy
- Plan, control, and manage SG&A budgets in DACH market
- Optimize and execute brand and campaign plans across channels
- Conceive and manage marketing and communication materials
- Conduct market, competitive, and customer analyses
- Derive actionable insights from DACH market analyses
- Collaborate with Sales, Medical, and Market Access teams
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH region
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
- French – Basic
- Italian – Basic
Tools & Technologies
- Microsoft Office
- Excel
- CRM
- marketing tools
Benefits
Flexible Working
- Flexible ways of working
Informal Culture
- Highly inclusive work environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Santen and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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SASanten
Senior Product Manager(m/w/x)
München
from 87,200 - 119,900 / year
Full-timeWith Home OfficeSenior
Nejo AI Summary
Developing and executing marketing strategies for DACH ophthalmology portfolio. University degree in Business Administration or Marketing essential. Flexible ways of working, highly inclusive work environment.
Requirements
- Several years of experience (typically 7+ years) in marketing roles with demonstrated strategic and operational impact, ideally within the healthcare or pharmaceutical environment; strong industry experience with a solid understanding of regulatory frameworks and market dynamics
- University degree in Business Administration or Marketing (essential)
- Proven experience in developing and executing market-shaping and penetration strategies within a defined market or region, combined with the ability to translate insights into actionable strategies and measurable business outcomes
- Experience working in agile, cross-functional environments with the ability to drive initiatives independently, alongside managing external partners (e.g. agencies) and handling complex projects
- Strong background in omni-channel customer engagement, including a solid understanding of digital marketing, HCP activation, and analytics tools
- Proficient in Microsoft Office (Outlook, Word, Excel, PowerPoint), with strong Excel skills for data analysis and reporting; experience with CRM and marketing tools, as well as regulatory approval processes (e.g. MLR), and the ability to structure and present complex information clearly
- German and English required; French or Italian is a plus (not mandatory)
Tasks
- Develop and execute marketing strategies for DACH portfolio
- Strengthen market presence and access in DACH region
- Design and steer targeted HCP activation programs
- Collaborate with regional cross-functional teams and external partners
- Manage and develop marketing activities for DACH portfolio
- Conceive and execute marketing initiatives based on market insights
- Develop and execute regional marketing strategies
- Contribute to overall portfolio and brand strategy
- Plan, control, and manage SG&A budgets in DACH market
- Optimize and execute brand and campaign plans across channels
- Conceive and manage marketing and communication materials
- Conduct market, competitive, and customer analyses
- Derive actionable insights from DACH market analyses
- Collaborate with Sales, Medical, and Market Access teams
- Manage review and approval processes for materials
- Support field force with relevant content and materials
- Manage external service providers and agencies
- Plan and execute congresses and events in DACH region
- Ensure regulatory and internal compliance in DACH
- Participate in internal and external meetings
Work Experience
- 7 years
Education
- Bachelor's degree
Languages
- German – Native
- English – Native
- French – Basic
- Italian – Basic
Tools & Technologies
- Microsoft Office
- Excel
- CRM
- marketing tools
Benefits
Flexible Working
- Flexible ways of working
Informal Culture
- Highly inclusive work environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Santen and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Santen
Industry
Pharmaceuticals
Description
The company is committed to advancing eye care and improving the quality of life for patients worldwide.
Not a perfect match?
- 0044 BMS GmbH&Co.KGaA Germany
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Brand Manager Neuroscience(m/w/x)
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