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FRFresenius Kabi Deutschland GmbH

Senior Manager/Director Global Marketing Enteral Nutrition(m/w/x)

Bad Homburg vor der Höhe
Full-timeOn-siteSenior

Developing global marketing strategy for specialized medical nutrition and anesthetics at medical device and pharmaceutical company. Experience in specialized medical nutrition or innovation preferred. International project leadership, global campaign development.

Requirements

  • 7+ years brand management or marketing experience
  • Enteral Nutrition or Innovation experience preferred
  • Results drive, urgency, and decision-making skills
  • Creative thinking and growth mindset
  • Project leadership and influencing skills
  • Capacity for complex data analyses
  • Ability to translate science into stories
  • Local and regional or global experience
  • Communication, collaboration, and intercultural sensitivity
  • Fluent written and spoken English

Tasks

  • Co-create the global annual marketing plan
  • Analyze patient and healthcare professional journeys
  • Define global product positioning and pricing
  • Develop naming, key claims, and packaging
  • Create global promotional campaign toolkits
  • Set and track local implementation KPIs
  • Partner with the global portfolio team
  • Steer the portfolio's future strategic direction
  • Evaluate new product ideas and trends
  • Generate patient and customer insights
  • Provide feedback on early business cases
  • Drive product formulation and scientific rationale
  • Develop the global value dossier
  • Manage the therapeutic area's budget

Work Experience

  • 7 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • EnglishBusiness Fluent
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Fresenius Kabi Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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