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FR
Fresenius Kabi Deutschland GmbH
2d ago

Senior Manager/Director Global Marketing Enteral Nutrition(m/w/x)

Bad Homburg vor der Höhe
Full-timeOn-siteSenior

Description

You will shape the future of enteral nutrition by co-creating global marketing strategies and driving product launches from initial concept to local market implementation.

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Requirements

  • •7+ years brand management or marketing experience
  • •Enteral Nutrition or Innovation experience preferred
  • •Results drive, urgency, and decision-making skills
  • •Creative thinking and growth mindset
  • •Project leadership and influencing skills
  • •Capacity for complex data analyses
  • •Ability to translate science into stories
  • •Local and regional or global experience
  • •Communication, collaboration, and intercultural sensitivity
  • •Fluent written and spoken English

Work Experience

7 years

Tasks

  • •Co-create the global annual marketing plan
  • •Analyze patient and healthcare professional journeys
  • •Define global product positioning and pricing
  • •Develop naming, key claims, and packaging
  • •Create global promotional campaign toolkits
  • •Set and track local implementation KPIs
  • •Partner with the global portfolio team
  • •Steer the portfolio's future strategic direction
  • •Evaluate new product ideas and trends
  • •Generate patient and customer insights
  • •Provide feedback on early business cases
  • •Drive product formulation and scientific rationale
  • •Develop the global value dossier
  • •Manage the therapeutic area's budget

Languages

English – Business Fluent

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