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ZEZEAL Network SE

Senior Brand Manager(m/w/x)

Hamburg
Full-timeWith Home OfficeSenior

Brand marketing for Germany's largest digital lottery operator, leading integrated campaigns across channels. Several years of digital brand marketing experience required. Unlimited vacation days, €1,500 annual development budget.

Requirements

  • Several years of similar brand or marketing experience
  • Strong understanding of brand marketing and positioning in digital environment
  • Analytical mindset with data and customer insights experience
  • Broad knowledge of relevant marketing channels
  • Hands-on experience planning and executing integrated marketing campaigns
  • Experience working with creative teams, agencies, and content productions
  • Strong project management and organizational skills
  • Experience managing budgets and optimizing marketing spend
  • Experience with analytics, attribution, and marketing measurement models
  • Professional proficiency in German, written and spoken
  • Experience in performance marketing, CRM, or evidence-based marketing is a plus
  • Experience in e-commerce and start-up or scale-up environments is a plus

Tasks

  • Translate strategic direction into brand marketing activities
  • Collaborate with media, CRM, creative, and product teams
  • Lead integrated marketing campaigns across channels
  • Manage agencies and content creators for high-quality communications
  • Use market research and customer insights to identify growth
  • Optimize campaign performance with analytics and data
  • Align marketing initiatives with product, legal, and compliance
  • Manage marketing budgets and resource allocation
  • Report campaign performance and key learnings

Work Experience

  • approx. 4 - 6 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanBusiness Fluent

Benefits

Additional Allowances

  • Annual development budget of €1,500
  • Monthly mobility allowance of €30

Informal Culture

  • Trust and autonomy

Flexible Working

  • Flexible work options

More Vacation Days

  • Unlimited vacation days
  • 30-day yearly vacation allowance

Workation & Sabbatical

  • Workations abroad

Company Bike

  • Company bike leasing program

Retirement Plans

  • Company pension scheme

Healthcare & Fitness

  • Subsidized EGYM WELLPASS membership

Team Events

  • Quarterly company events
  • Regular team activities
  • Treat Thursdays

Free or Subsidized Food

  • Healthy Tuesday lunches
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ZEAL Network SE and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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