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BOBoehringer Ingelheim

(Senior) Brand Manager(m/w/x)

Basel
Full-timeWith Home OfficeExperienced
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Local end-to-end brand strategy for medical products, including forecast and investment mix. Strong brand management experience, ideally with launch experience in specialty care, required. Remote work, flexible hours, and training opportunities.

Requirements

  • Strong brand management experience, ideally with successful launch experience in specialty care, metabolic, or chronic disease areas
  • Experience in obesity field strongly preferred
  • Expertise in omnichannel marketing, digital activation, and customer experience design
  • Consumer mindset, ability to think beyond traditional pharma models
  • Ability to engage patients and consumers responsibly and compliantly
  • Ability to lead in a matrix environment
  • Ability to influence decisions and senior stakeholders across functions
  • Strategic, analytical, and creative thinking
  • Strong execution discipline
  • Live up and demonstrate core Boehringer behaviors

Tasks

  • Lead local end-to-end brand strategy aligned with global plans
  • Own forecast and investment mix based on market evolution
  • Lead annual brand planning, including scenario and cross-functional governance
  • Implement cross-functionally aligned tactical plans, adapting to market dynamics
  • Monitor market and customer landscape to identify opportunities and adjust strategy
  • Partner with Data & Analytics team on segmentation and call planning
  • Own brand KPIs, budget, and investment mix for strong ROI
  • Use insights and data to improve customer experience across patient journey
  • Drive consumer-centric services using behavioral, emotional, and social insights
  • Design and deploy field and digital touchpoints with real-time triggers
  • Set and optimize CX KPIs and ROMI across channels
  • Define and execute content strategy aligned with brand strategy
  • Implement modular content and streamlined MLR process
  • Standardize claims, references, and templates for compliant personalization
  • Lead launch governance, readiness, and post-launch optimization
  • Partner with Medical and Market Access to build value stories
  • Align evidence with positioning and access needs
  • Track risks and opportunities to adapt business scenarios
  • Orchestrate KOLs, medical societies, and patient groups
  • Ensure global–regional–local alignment and knowledge sharing
  • Manage agencies and upskill teams in omnichannel, analytics, and content operations
  • Foster a culture of agility, accountability, and team spirit
  • Mentor and coach interns and trainees

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • German – Fluent
  • English – Fluent
  • French – Basic

Benefits

Flexible Working

  • Remote work
  • Flexible working hours

Learning & Development

  • Training and development opportunities

Mental Health Support

  • Employee Assistance Programs (EAP)

Mentorship & Coaching

  • Coaching services

Informal Culture

  • Collaborative work environment

Other Benefits

  • Mutual support
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Boehringer Ingelheim and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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