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ATATBRA B&R Industrial Automation GmbH

Product Marketing Manager(m/w/x)

Eggelsberg
from 4,341.85 / month
Full-timeWith Home OfficeSenior
Apply now

Shaping strategic positioning and go-to-market activities for industrial automation solutions. 5+ years B2B product marketing experience in tech required. Flexible working models, flextime options.

Requirements

  • 5+ years product marketing, B2B marketing, or strategic marketing experience in industrial/tech environment
  • Effective project management skills
  • Clear communication and storytelling capabilities
  • Translate complex technical topics to customer-oriented messaging
  • Develop product positioning and value propositions
  • Develop sales enablement materials (presentations, brochures, launch assets)
  • Collaborative mindset
  • Confidence and initiative
  • Constructively question ideas
  • Effective analytical thinking
  • Identify market needs, trends, and strategic opportunities
  • Fluency in English
  • Fluency in German

Tasks

  • Shape strategic positioning and product launches
  • Collaborate with Product Management, Sales, and Marketing
  • Manage and coordinate go-to-market activities
  • Run product marketing initiatives and campaigns
  • Ensure clear communication of customer value propositions
  • Develop launch plans and annual marketing calendars
  • Align marketing strategies with business goals
  • Bridge R&D, Sales, and Marketing for transparent communication
  • Ensure stakeholder alignment and effective project execution

Work Experience

  • 5 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • English – Business Fluent
  • German – Business Fluent

Benefits

Flexible Working

  • Flexible working models
  • Flextime options
  • Hybrid options

Healthcare & Fitness

  • Health measures

Mental Health Support

  • Global Employee Assistance Program

Generous Parental Leave

  • Gender-neutral parental leave policy

Competitive Pay

  • Global Employee Shareholder Acquisition Program

Additional Allowances

  • Meal allowances

Learning & Development

  • Extensive training opportunities
  • Structured development programs

Informal Culture

  • International work environment
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of ATBRA B&R Industrial Automation GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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