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Principal Product Manager Marketing Automation(m/w/x)
Shaping product strategy for daily sales campaigns at an online fashion club. Technical fluency in APIs and data models required. Employee shares program, 40% off fashion products, 2 paid volunteering days.
Requirements
- Entrepreneurial problem-solving skills
- Expertise in marketing automation
- Strong analytical and communication skills
- Technical fluency in APIs and data models
- Over 7 years of product management experience
Tasks
- Co-author and execute product strategy
- Propose innovative automation strategies
- Analyze qualitative and quantitative data
- Establish clear KPIs such as CTR, CPA, and ROI
- Foster a culture of A/B testing and iterative improvements
- Prioritize features in the product backlog
- Ensure technical requirements for scalable marketing integrations
- Coordinate with marketing, design, and data science teams
- Deliver seamless multi-channel campaigns
- Update stakeholders on progress and outcomes
- Leverage AI/ML for hyper-personalized messaging
- Implement dynamic segmentation and automated page optimization
- Guide junior and mid-level team members
- Provide structured coaching and feedback
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion and beauty products
- 30% off Lounge by Zalando
- Discounts from external partners
Purpose-Driven Work
- 2 paid volunteering days a year
Flexible Working
- Hybrid working model with up to 60% remote
Workation & Sabbatical
- Work from abroad for up to 30 working days a year
Other Benefits
- Relocation assistance
Family Support
- Family services including counseling and support
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support and coaching
Learning & Development
- Training platform and biannual peer-to-peer review
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Principal Product Manager Marketing Automation(m/w/x)
Shaping product strategy for daily sales campaigns at an online fashion club. Technical fluency in APIs and data models required. Employee shares program, 40% off fashion products, 2 paid volunteering days.
Requirements
- Entrepreneurial problem-solving skills
- Expertise in marketing automation
- Strong analytical and communication skills
- Technical fluency in APIs and data models
- Over 7 years of product management experience
Tasks
- Co-author and execute product strategy
- Propose innovative automation strategies
- Analyze qualitative and quantitative data
- Establish clear KPIs such as CTR, CPA, and ROI
- Foster a culture of A/B testing and iterative improvements
- Prioritize features in the product backlog
- Ensure technical requirements for scalable marketing integrations
- Coordinate with marketing, design, and data science teams
- Deliver seamless multi-channel campaigns
- Update stakeholders on progress and outcomes
- Leverage AI/ML for hyper-personalized messaging
- Implement dynamic segmentation and automated page optimization
- Guide junior and mid-level team members
- Provide structured coaching and feedback
Work Experience
- 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Employee shares program
Corporate Discounts
- 40% off fashion and beauty products
- 30% off Lounge by Zalando
- Discounts from external partners
Purpose-Driven Work
- 2 paid volunteering days a year
Flexible Working
- Hybrid working model with up to 60% remote
Workation & Sabbatical
- Work from abroad for up to 30 working days a year
Other Benefits
- Relocation assistance
Family Support
- Family services including counseling and support
Healthcare & Fitness
- Health and wellbeing options
Mental Health Support
- Mental health support and coaching
Learning & Development
- Training platform and biannual peer-to-peer review
About the Company
Zalando
Industry
Retail
Description
The company is an exclusive online shopping club for fashion and lifestyle products across Europe, offering daily sales campaigns.
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