Becton Dickinson GmbH Germany
Marketing Specialist BDX - Central Europe(m/w/x)
Full-timeOn-siteExperienced
Heidelberg, Frankfurt am Main
from 96,975 / year
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Developing industry-specific marketing campaigns for SAP's cloud solutions. Digital tactics and customer journey application experience required. Constant learning and skill growth opportunities.
Requirements
- Understanding of target groups, market data, industry trends, and core processes
- Good knowledge of IT trends and SAP solution portfolio
- Strategy development with result orientation
- Innovation in developing new marketing concepts
- Experience with digital tactics, virtual and physical events, and their application along the customer journey
- Analytical thinking, especially regarding sales and pipeline data
- Affinity for performance measurement, continuous improvement, and implementation of measures
- Project management skills
- Very good communication and presentation skills
- Fluent German and at least good English skills
- B2B marketing expertise through initial professional experience, ideally in software/IT/high-tech or manufacturing
- University degree in Marketing, Business Administration, or equivalent
Tasks
- Report to Marketing Leader for strategic industries
- Plan, develop, and implement marketing plans for one or more industries
- Create innovative, industry-specific programs and campaigns
- Apply comprehensive business knowledge and market understanding
- Utilize expertise in target groups and relevant SAP solutions
- Manage the planning, development, and execution of industry-specific programs
- Control the assigned marketing budget
- Develop and implement the customer journey for the target audience
- Coordinate closely with Marketing Campaign Managers and service providers
- Serve as the content point of contact and approval authority for agencies
- Monitor success of defined goals for awareness, demand generation, and pipeline acceleration
- Collaborate closely with sales and sales-support teams
- Engage with local colleagues in Austria and Switzerland
Education
- Bachelor's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- SAP
Benefits
Learning & Development
- Constant learning
- Skill growth
Other Benefits
- Great benefits
- Inclusion
- Accessibility accommodations
Mentorship & Coaching
- Team support for growth
Healthcare & Fitness
- Focus on health and well-being
Flexible Working
- Flexible working models
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SAP and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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Developing industry-specific marketing campaigns for SAP's cloud solutions. Digital tactics and customer journey application experience required. Constant learning and skill growth opportunities.
Requirements
- Understanding of target groups, market data, industry trends, and core processes
- Good knowledge of IT trends and SAP solution portfolio
- Strategy development with result orientation
- Innovation in developing new marketing concepts
- Experience with digital tactics, virtual and physical events, and their application along the customer journey
- Analytical thinking, especially regarding sales and pipeline data
- Affinity for performance measurement, continuous improvement, and implementation of measures
- Project management skills
- Very good communication and presentation skills
- Fluent German and at least good English skills
- B2B marketing expertise through initial professional experience, ideally in software/IT/high-tech or manufacturing
- University degree in Marketing, Business Administration, or equivalent
Tasks
- Report to Marketing Leader for strategic industries
- Plan, develop, and implement marketing plans for one or more industries
- Create innovative, industry-specific programs and campaigns
- Apply comprehensive business knowledge and market understanding
- Utilize expertise in target groups and relevant SAP solutions
- Manage the planning, development, and execution of industry-specific programs
- Control the assigned marketing budget
- Develop and implement the customer journey for the target audience
- Coordinate closely with Marketing Campaign Managers and service providers
- Serve as the content point of contact and approval authority for agencies
- Monitor success of defined goals for awareness, demand generation, and pipeline acceleration
- Collaborate closely with sales and sales-support teams
- Engage with local colleagues in Austria and Switzerland
Education
- Bachelor's degree
Languages
- German – Native
- English – Business Fluent
Tools & Technologies
- SAP
Benefits
Learning & Development
- Constant learning
- Skill growth
Other Benefits
- Great benefits
- Inclusion
- Accessibility accommodations
Mentorship & Coaching
- Team support for growth
Healthcare & Fitness
- Focus on health and well-being
Flexible Working
- Flexible working models
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of SAP and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
SAP
Industry
IT
Description
SAP innovations help over four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.
Not a perfect match?
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