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Marketing Director Surgical DACH(m/w/x)
Marketing strategies for surgical ophthalmology products in DACH region. Proven Head of Marketing experience required. Company pension plan, JobRad bike leasing.
Requirements
- Bachelor's or Master's degree in Marketing or relevant field
- Proven work experience as Head of Marketing or similar leadership position
- Demonstrated success in running effective marketing campaigns
- Solid knowledge of web analytics and experience with Google Adwords
- Proficiency in using CRM software to track and analyze customer data
- Strong leadership skills with ability to set and prioritize goals
- Analytical mindset to gather and interpret data for marketing decisions
- Fluency in English and German; proficiency in additional languages a plus
Tasks
- Develop and implement comprehensive marketing strategies
- Prepare and manage marketing department budgets
- Set, monitor, and report on team goals
- Design branding, positioning, and pricing strategies
- Ensure consistent brand messaging across all channels
- Analyze consumer behavior to tailor marketing efforts
- Identify opportunities to reach new market segments
- Craft hiring plans for a high-performing marketing team
- Monitor competition for market insights
- Coordinate sales and marketing efforts to enhance brand awareness
- Participate in planning company objectives and aligning marketing strategies
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Google Adwords
- CRM software
Benefits
Competitive Pay
- Attractive compensation package
Retirement Plans
- Company pension plan
Company Bike
- JobRad bike leasing
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Marketing Director Surgical DACH(m/w/x)
Marketing strategies for surgical ophthalmology products in DACH region. Proven Head of Marketing experience required. Company pension plan, JobRad bike leasing.
Requirements
- Bachelor's or Master's degree in Marketing or relevant field
- Proven work experience as Head of Marketing or similar leadership position
- Demonstrated success in running effective marketing campaigns
- Solid knowledge of web analytics and experience with Google Adwords
- Proficiency in using CRM software to track and analyze customer data
- Strong leadership skills with ability to set and prioritize goals
- Analytical mindset to gather and interpret data for marketing decisions
- Fluency in English and German; proficiency in additional languages a plus
Tasks
- Develop and implement comprehensive marketing strategies
- Prepare and manage marketing department budgets
- Set, monitor, and report on team goals
- Design branding, positioning, and pricing strategies
- Ensure consistent brand messaging across all channels
- Analyze consumer behavior to tailor marketing efforts
- Identify opportunities to reach new market segments
- Craft hiring plans for a high-performing marketing team
- Monitor competition for market insights
- Coordinate sales and marketing efforts to enhance brand awareness
- Participate in planning company objectives and aligning marketing strategies
Work Experience
- approx. 4 - 6 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
- German – Business Fluent
Tools & Technologies
- Google Adwords
- CRM software
Benefits
Competitive Pay
- Attractive compensation package
Retirement Plans
- Company pension plan
Company Bike
- JobRad bike leasing
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
Alcon Deutschland GmbH
Industry
Healthcare
Description
Das Unternehmen ist ein weltweit führendes Unternehmen in der Augenheilkunde, das sich für Innovation und Fortschritt einsetzt.
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