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Franke Management AG
4d ago

Market Insights Manager(m/w/x)

Aarburg
Full-timeWith Home OfficeSenior

Description

Global coffee and out-of-home beverage trend analysis for professional foodservice systems. Expertise in brand research and structured Voice of Customer programs required. Membership in Swissmem/GAV, 30 days vacation.

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Requirements

  • •Degree in marketing, business, or related field
  • •Experience in market research or strategic marketing
  • •Expertise in trend analysis and brand research
  • •Analytical thinking and hands-on execution skills
  • •Organizational and project management abilities
  • •Familiarity with product innovation processes
  • •Fluency in English
  • •Teamwork and collaboration skills

Education

Bachelor's degree
OR
Master's degree

Work Experience

5 years

Tasks

  • •Analyze global coffee and out-of-home beverage trends
  • •Monitor industry developments, customer behaviors, and competitor moves
  • •Act as the central contact for market data sources
  • •Maintain a centralized repository for systematic data accessibility
  • •Establish a structured Voice of Customer program
  • •Identify customer needs and trends using existing data
  • •Design and execute B2B brand equity research programs
  • •Research product innovation and concept testing
  • •Measure communication effectiveness and derive actionable insights
  • •Develop recommendations for product positioning and messaging
  • •Create actionable go-to-market strategies
  • •Collaborate with global marketing, sales, and regional teams
  • •Embed insights into campaigns and product launches
  • •Prepare reports, dashboards, and presentations

Languages

English – Business Fluent

Benefits

Informal Culture

  • •Openness to ideas
  • •Collegial working atmosphere

Other Benefits

  • •Hands-on mentality
  • •Innovation, R&D and manufacturing
  • •Member of Swissmem / GAV

Parking & Commuter Benefits

  • •Easy access from railway
  • •Free parking

Snacks & Drinks

  • •Free coffee drinks
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