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VFVF Corporation

Manager, GTM & Marketplace Strategy(m/w/x)

Stabio
Full-timeOn-siteExperienced

Driving marketplace strategy and assortment control for global apparel brands. Strong GTM, e-commerce, and financial acumen required. 50% staff discount, career ownership.

Requirements

  • University degree or equivalent in Business, Economics, or related field
  • Strong experience in GTM, Marketplace management, E-commerce, or Commercial Strategy
  • Solid financial acumen with KPI, reporting tools, and performance analysis
  • Analytical, strategic, and structured mindset
  • Proven stakeholder management and cross-functional leadership
  • Excellent English communication skills
  • Strong passion for sports and sporting goods industry
  • Results-driven, proactive, and ownership-oriented approach

Tasks

  • Define and drive Marketplace Strategy
  • Ensure robust marketplace protection
  • Control assortment and brand representation
  • Manage price architecture and channel discipline
  • Enforce compliance with contractual, legal, and financial frameworks
  • Partner with Finance and Legal teams on marketplace models and risk
  • Lead seasonal GTM processes with E-commerce, Merchandising, Marketing, and Area Management
  • Align regional GTM plans with global strategy
  • Drive GTM deliverables including go-live timing, assortment drops, and channel priorities
  • Ensure end-to-end execution of strategy at every GTM milestone
  • Define and enforce channel and marketplace segmentation
  • Develop DTC, strategic wholesale, and digital marketplace strategies
  • Translate segmentation into actionable assortment and GTM priorities
  • Prevent channel conflict, brand dilution, and price erosion
  • Track and analyze seasonal and marketplace KPIs
  • Identify variances and propose corrective actions
  • Provide strategic guidance to stakeholders
  • Deliver executive-level reporting on sell-through, inventory exposure, price integrity, and profitability
  • Monitor business performance with commercial, product, DTC, and planning teams
  • Drive actions based on performance insights
  • Act as a strategic peer to E-commerce Managers, Merchandising teams, Area Managers, and Head of Marketing
  • Foster alignment and collaboration across regional and global stakeholders

Work Experience

  • approx. 1 - 4 years

Education

  • Bachelor's degree

Languages

  • EnglishBusiness Fluent
  • GermanBasic

Benefits

Corporate Discounts

  • 50% staff discount on VF Brands

Career Advancement

  • Career ownership

Informal Culture

  • Supportive feedback-based culture
  • Inclusive environment

Learning & Development

  • Tailored training

Healthcare & Fitness

  • On-site gym
  • Health and well-being initiatives

Free or Subsidized Food

  • Subsidised canteen

Snacks & Drinks

  • Complimentary hot drinks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of VF Corporation and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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