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GE
GetYourGuide
19d ago

Lifecycle Content & Strategy Lead(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Description

In this role, you will lead the lifecycle content strategy, crafting personalized journeys and engaging campaigns that resonate with customers. Your day-to-day responsibilities will involve collaborating with cross-functional teams to enhance brand storytelling and drive measurable results.

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Requirements

  • •8+ years of experience in lifecycle, CRM, or content strategy roles
  • •Deep expertise in customer segmentation, journey mapping, and messaging frameworks
  • •Strong storytelling skills
  • •Hands-on operator in content development and journey optimization
  • •Proven experience collaborating with product marketing, creative, and CRM teams
  • •Strong analytical skills in customer data interpretation
  • •Experience with Braze and other marketing automation and CRM platforms
  • •Experience in marketplace, SaaS, or high-growth consumer businesses

Work Experience

8 years

Tasks

  • •Define and execute the lifecycle content strategy
  • •Lead the development of messaging frameworks and audience segmentation
  • •Map customer journeys across all touchpoints
  • •Build and optimize personalized journeys for key cohorts
  • •Leverage insights and data for segmentation
  • •Design onboarding, engagement, and retention programs
  • •Tell compelling brand stories through lifecycle flows
  • •Collaborate with product marketing, creative, and CRM teams
  • •Deliver integrated content and campaigns
  • •Oversee the lifecycle content calendar
  • •Ensure timely and impactful campaigns
  • •Analyze customer feedback and journey analytics
  • •Refine messaging, content, and segmentation strategies

Tools & Technologies

Braze

Languages

English – Business Fluent

Benefits

Additional Allowances

  • •Annual personal growth budget

Mentorship & Coaching

  • •Mentorship programs

Workation & Sabbatical

  • •Work from anywhere for 30 days

Team Events

  • •Quarterly team events
  • •Yearly company-wide events

Public Transport Subsidies

  • •Monthly transportation budget

Healthcare & Fitness

  • •Monthly fitness budget
  • •Health and wellness benefits

Corporate Discounts

  • •Discounts on activities

Learning & Development

  • •Language reimbursement program
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of GetYourGuide and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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