Wolters Kluwer
Revenue Marketing Manager - DACH/NORDICS/BENELUX(m/w/x)
Full-timeWith HomeofficeSenior
Berlin
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KNKNIME
Integrated Marketing Manager, ABM and PLG(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Data Science
Nejo AI Summary
Orchestrating multi-channel ABM and PLG campaigns for data analytics enterprise software. 5-7+ years B2B marketing experience in SaaS or data industries required. Subsidized gym and sport courses, flexible working hours.
Requirements
- 5-7+ years experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
- Understanding of ABM and PLG principles, digital channels, and full-funnel campaign design
- Excitement to build scalable programs from the ground up
- Ability to translate insights from CRM data, voice of customer, win/loss analyses, market research into compelling narratives and effective campaigns
- Successful collaboration with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals
- Seamless movement between strategy and execution, detail management with big-picture focus
- Comfort with Salesforce, HubSpot, marketing automation tools; advantageous experience with 6sense or Demandbase
Tasks
- Lead planning, orchestration, execution of multi-channel campaigns
- Lead planning, orchestration, execution of lifecycle programs
- Translate strategic priorities into marketing plans
- Lead full-funnel, multi-channel campaign planning
- Execute full-funnel, multi-channel campaigns
- Manage campaign prioritization and timelines
- Oversee campaign delivery and optimization
- Design and implement targeted ABM strategies
- Design and implement targeted PLG strategies
- Design and implement targeted vertical marketing strategies
- Partner with sales to identify accounts
- Partner with sales to tier accounts
- Define market segments with sales
- Support sales enablement initiatives
- Ensure smooth lead and account handoffs
- Coordinate execution across marketing teams
- Drive clarity on roles and responsibilities
- Manage handoffs across marketing channels
- Track engagement metrics
- Track influenced pipeline
- Track deal velocity
- Improve ROI and campaign effectiveness
- Collaborate with NA-based Integrated Marketer
- Establish repeatable marketing frameworks
- Develop scalable marketing processes
- Support global market expansion
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce
- HubSpot
- 6sense
- Demandbase
Benefits
Healthcare & Fitness
- Subsidized gym memberships
- Subsidized sport courses
Flexible Working
- Hybrid work options
- Remote work options
- Flexible working hours
Informal Culture
- Knowledge sharing culture
Startup Environment
- Experimentation culture
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of KNIME and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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KNKNIME
Integrated Marketing Manager, ABM and PLG(m/w/x)
Berlin
Full-timeWith Home OfficeSenior
AI/ML
Data Science
Nejo AI Summary
Orchestrating multi-channel ABM and PLG campaigns for data analytics enterprise software. 5-7+ years B2B marketing experience in SaaS or data industries required. Subsidized gym and sport courses, flexible working hours.
Requirements
- 5-7+ years experience in B2B marketing, demand generation, or ABM, ideally in SaaS or data-related industries
- Understanding of ABM and PLG principles, digital channels, and full-funnel campaign design
- Excitement to build scalable programs from the ground up
- Ability to translate insights from CRM data, voice of customer, win/loss analyses, market research into compelling narratives and effective campaigns
- Successful collaboration with sales leaders and global marketing teams, influencing stakeholders and aligning around shared revenue goals
- Seamless movement between strategy and execution, detail management with big-picture focus
- Comfort with Salesforce, HubSpot, marketing automation tools; advantageous experience with 6sense or Demandbase
Tasks
- Lead planning, orchestration, execution of multi-channel campaigns
- Lead planning, orchestration, execution of lifecycle programs
- Translate strategic priorities into marketing plans
- Lead full-funnel, multi-channel campaign planning
- Execute full-funnel, multi-channel campaigns
- Manage campaign prioritization and timelines
- Oversee campaign delivery and optimization
- Design and implement targeted ABM strategies
- Design and implement targeted PLG strategies
- Design and implement targeted vertical marketing strategies
- Partner with sales to identify accounts
- Partner with sales to tier accounts
- Define market segments with sales
- Support sales enablement initiatives
- Ensure smooth lead and account handoffs
- Coordinate execution across marketing teams
- Drive clarity on roles and responsibilities
- Manage handoffs across marketing channels
- Track engagement metrics
- Track influenced pipeline
- Track deal velocity
- Improve ROI and campaign effectiveness
- Collaborate with NA-based Integrated Marketer
- Establish repeatable marketing frameworks
- Develop scalable marketing processes
- Support global market expansion
Work Experience
- 5 - 7 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Tools & Technologies
- Salesforce
- HubSpot
- 6sense
- Demandbase
Benefits
Healthcare & Fitness
- Subsidized gym memberships
- Subsidized sport courses
Flexible Working
- Hybrid work options
- Remote work options
- Flexible working hours
Informal Culture
- Knowledge sharing culture
Startup Environment
- Experimentation culture
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of KNIME and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
KNIME
Industry
IT
Description
KNIME is a fast-growing international Enterprise Software company that builds innovative software for data analytics.
Not a perfect match?
- Wolters Kluwer
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