DE65 CompuGroup Medical Deutschland AG
Teamlead Product Marketing(m/w/x)
Full-timeWith HomeofficeSenior
Koblenz
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CGCGM
Head of Marketing(m/w/x)
Koblenz
Full-timeWith Home OfficeManagement
AI/ML
Nejo AI Summary
Leading German marketing strategy for medical information software solutions. 7-10+ years B2B marketing experience in HealthTech or SaaS required. Ergonomic workplace setup.
Requirements
- 7-10+ years B2B marketing experience (ideally SaaS, HealthTech or Enterprise Software)
- Strong track record in brand building and demand generation
- Excellent academic background (preferably leading university)
- Academic background in Business Administration, Marketing or Business Informatics (ideally)
- PhD (plus)
- Solid experience in PR & Communications
- Solid experience in event and trade fair management (especially healthcare)
- Solid experience in localizing global brand and campaign concepts
- Strong stakeholder management skills
- Confident collaboration with CMO, CEO Germany, marketing/sales stakeholders
- Experience coordinating complex marketing structures
- Experience working with internal and external partners
- Proficient use of marketing automation tools
- Comfort with AI-supported marketing solutions
- Comfort with data-driven decision-making
- Excellent German and English skills (written/spoken)
- Confident executive presence
- Structured way of working
- Genuine desire to actively drive change
Tasks
- Develop and implement the German marketing strategy
- Align strategy with global marketing guidelines
- Plan and manage the marketing budget
- Collaborate with Management and Global Marketing
- Lead and build the German Marketing Team
- Coordinate marketing stakeholders across commercial areas
- Manage PR and Communications in Germany
- Handle media relations
- Develop thought leadership initiatives
- Position executive leadership
- Collaborate with Thorsten Herrmann on PR
- Manage strategic trade fairs and events
- Plan events jointly with Commercial Areas
- Oversee event logistics
- Ensure strong brand presence at events
- Ensure consistent brand and campaign localization
- Adapt global campaigns for local markets
- Ensure quality and CI compliance across channels
- Drive AI and marketing automation initiatives
- Utilize and develop campaign management tools
- Implement lead nurturing strategies
- Measure marketing performance
- Align with Sales for top-of-funnel support
Work Experience
- 7 - 10 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Healthcare & Fitness
- On-site health checks
Team Events
- Internal events
Ergonomic Workplace
- Ergonomic workplace setup
Corporate Discounts
- Employee discounts
Retirement Plans
- Company pension scheme
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CGM and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
Not a perfect match?
- CGM
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CGCGM
Head of Marketing(m/w/x)
Koblenz
Full-timeWith Home OfficeManagement
AI/ML
Nejo AI Summary
Leading German marketing strategy for medical information software solutions. 7-10+ years B2B marketing experience in HealthTech or SaaS required. Ergonomic workplace setup.
Requirements
- 7-10+ years B2B marketing experience (ideally SaaS, HealthTech or Enterprise Software)
- Strong track record in brand building and demand generation
- Excellent academic background (preferably leading university)
- Academic background in Business Administration, Marketing or Business Informatics (ideally)
- PhD (plus)
- Solid experience in PR & Communications
- Solid experience in event and trade fair management (especially healthcare)
- Solid experience in localizing global brand and campaign concepts
- Strong stakeholder management skills
- Confident collaboration with CMO, CEO Germany, marketing/sales stakeholders
- Experience coordinating complex marketing structures
- Experience working with internal and external partners
- Proficient use of marketing automation tools
- Comfort with AI-supported marketing solutions
- Comfort with data-driven decision-making
- Excellent German and English skills (written/spoken)
- Confident executive presence
- Structured way of working
- Genuine desire to actively drive change
Tasks
- Develop and implement the German marketing strategy
- Align strategy with global marketing guidelines
- Plan and manage the marketing budget
- Collaborate with Management and Global Marketing
- Lead and build the German Marketing Team
- Coordinate marketing stakeholders across commercial areas
- Manage PR and Communications in Germany
- Handle media relations
- Develop thought leadership initiatives
- Position executive leadership
- Collaborate with Thorsten Herrmann on PR
- Manage strategic trade fairs and events
- Plan events jointly with Commercial Areas
- Oversee event logistics
- Ensure strong brand presence at events
- Ensure consistent brand and campaign localization
- Adapt global campaigns for local markets
- Ensure quality and CI compliance across channels
- Drive AI and marketing automation initiatives
- Utilize and develop campaign management tools
- Implement lead nurturing strategies
- Measure marketing performance
- Align with Sales for top-of-funnel support
Work Experience
- 7 - 10 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Healthcare & Fitness
- On-site health checks
Team Events
- Internal events
Ergonomic Workplace
- Ergonomic workplace setup
Corporate Discounts
- Employee discounts
Retirement Plans
- Company pension scheme
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of CGM and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
CGM
Industry
Healthcare
Description
Das Unternehmen ist ein führendes Unternehmen im Bereich Softwarelösungen für das Gesundheitswesen und beschäftigt über 9.000 Mitarbeitende.
Not a perfect match?
- DE65 CompuGroup Medical Deutschland AG
Teamlead Product Marketing(m/w/x)
Full-timeWith HomeofficeSeniorKoblenz - CGM
Head of Sales – Healthcare(m/w/x)
Full-timeWith HomeofficeManagementKoblenz - CGM
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