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SWSwarovski

Head of Global Customer Activation(m/w/x)

Zürich
Full-timeWith Home OfficeSenior
AI/ML
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Leading global newsletter and Direct Marketing strategy for crystal-based products. 5+ years in international direct marketing, deep CRM automation knowledge with MS Dynamics 365 a strong plus. Swarovski product discounts, subsidized public transportation, free parking.

Requirements

  • Bachelor’s or Master’s degree in Business Admin/Marketing/Communications or equivalent
  • 5+ years experience in similar international role
  • Deep knowledge CRM Marketing Automation tools; Microsoft Dynamics 365 Marketing a strong plus
  • Knowledge of global editorial calendar planning, segmentation, smart-targeting, personalization strategies
  • Excellent understanding of analysis and data-driven decision-making
  • Exceptional leadership, stakeholder management, cross-functional collaboration skills
  • Strong project management abilities, complex multi-stakeholder initiative experience
  • Fluency in English

Tasks

  • Define and lead global newsletter and Direct Marketing strategy
  • Align strategy with central marketing calendar
  • Align strategy with commercial priorities
  • Align strategy with strategic CRM objectives
  • Oversee global Direct Marketing campaign development and deployment
  • Own global content and editorial calendar
  • Own channel segmentation strategy
  • Own smart-targeting personalization strategy
  • Drive campaign and revenue forecasting
  • Leverage data to improve channel effectiveness
  • Guide strategic decisions with insights
  • Partner with internal teams and local markets
  • Integrate newsletters into Brand and Commercial strategies
  • Lead market alignment with key markets
  • Integrate local campaigns into newsletter channel
  • Align major brand moments within newsletter channel
  • Lead strategic initiatives for CRM Customer Activation
  • Deploy and scale test use cases
  • Drive AI usage within CRM processes
  • Manage CRM Activation Team budget
  • Create purchase orders
  • Forecast budget
  • Track monthly invoices
  • Manage CRM communication
  • Manage CRM documentation
  • Manage CRM training

Work Experience

  • 5 years

Education

  • Master's degree

Languages

  • English – Business Fluent

Tools & Technologies

  • CRM Marketing Automation tools
  • Microsoft Dynamics 365 Marketing

Benefits

Corporate Discounts

  • Swarovski product discounts

Job Security

  • Full accident insurance coverage

Retirement Plans

  • Attractive pension fund conditions

Public Transport Subsidies

  • Subsidized public transportation

Parking & Commuter Benefits

  • Free parking

Free or Subsidized Food

  • Employee canteen with buffet
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Swarovski and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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