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KOKoRo Handels GmbH

Head of Brand DACH(m/w/x)

Berlin
Full-timeWith Home OfficeSenior

Developing omnichannel brand strategy for nut butters and snacks, leading Social Media, PR, Events, Brand Activation teams. 6+ years brand management experience in DACH food industry required. BVG ticket coverage, home office options.

Requirements

  • Completed studies in International Business, Marketing Management, Business Administration, or related fields
  • At least 6 years relevant experience in DACH Region, preferably food industry
  • Extensive experience in Brand Management, Marketing (online & offline), Retail, and Expansion
  • Familiarity with DACH culture and snacking habits
  • Familiarity with DACH e-commerce landscape and consumer behaviour
  • Understanding of German, Austrian, and Swiss market cultural nuances
  • Excellent German and English skills
  • Residence in Berlin or surrounding area, or willingness to relocate
  • Deep interest in KoRo business
  • Genuine drive to disrupt snacking industry
  • Highly analytical skills
  • Comfort with data
  • Track record of bringing big ideas to life
  • Passion for team leadership
  • Passion for employee growth

Tasks

  • Develop and execute an omni-channel brand strategy.
  • Ensure KoRo stays top of mind for snackers.
  • Lead and mentor Social Media, PR, Events, Brand Activation teams.
  • Ensure teams create impactful brand movements.
  • Create brand talkability.
  • Drive viral social campaigns.
  • Execute massive offline activations.
  • Manage the brand budget efficiently.
  • Ensure brand initiatives deliver ROI.
  • Bridge online and physical brand presence.
  • Ensure a seamless omni-channel brand experience.
  • Serve as primary departmental contact.
  • Integrate DACH brand strategy across departments.

Work Experience

  • 6 years

Education

  • Bachelor's degree

Languages

  • GermanBusiness Fluent
  • EnglishBusiness Fluent

Benefits

Mentorship & Coaching

  • Extensive onboardings

Flexible Working

  • Flexible working hours
  • Home office options

Modern Office

  • Modern office

Public Transport Subsidies

  • BVG ticket coverage

Healthcare & Fitness

  • Fitness cooperations

Modern Equipment

  • Modern MacBook

Snacks & Drinks

  • Well-equipped office kitchen
  • Fresh fruit
  • KoRo snacks
  • Coffee and tea

Corporate Discounts

  • 20% KoRo store discount

Team Events

  • Regular team events
  • Company parties
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of KoRo Handels GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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