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Head of Brand DACH(m/w/x)
Developing omnichannel brand strategy for nut butters and snacks, leading Social Media, PR, Events, Brand Activation teams. 6+ years brand management experience in DACH food industry required. BVG ticket coverage, home office options.
Requirements
- Completed studies in International Business, Marketing Management, Business Administration, or related fields
- At least 6 years relevant experience in DACH Region, preferably food industry
- Extensive experience in Brand Management, Marketing (online & offline), Retail, and Expansion
- Familiarity with DACH culture and snacking habits
- Familiarity with DACH e-commerce landscape and consumer behaviour
- Understanding of German, Austrian, and Swiss market cultural nuances
- Excellent German and English skills
- Residence in Berlin or surrounding area, or willingness to relocate
- Deep interest in KoRo business
- Genuine drive to disrupt snacking industry
- Highly analytical skills
- Comfort with data
- Track record of bringing big ideas to life
- Passion for team leadership
- Passion for employee growth
Tasks
- Develop and execute an omni-channel brand strategy.
- Ensure KoRo stays top of mind for snackers.
- Lead and mentor Social Media, PR, Events, Brand Activation teams.
- Ensure teams create impactful brand movements.
- Create brand talkability.
- Drive viral social campaigns.
- Execute massive offline activations.
- Manage the brand budget efficiently.
- Ensure brand initiatives deliver ROI.
- Bridge online and physical brand presence.
- Ensure a seamless omni-channel brand experience.
- Serve as primary departmental contact.
- Integrate DACH brand strategy across departments.
Work Experience
- 6 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Mentorship & Coaching
- Extensive onboardings
Flexible Working
- Flexible working hours
- Home office options
Modern Office
- Modern office
Public Transport Subsidies
- BVG ticket coverage
Healthcare & Fitness
- Fitness cooperations
Modern Equipment
- Modern MacBook
Snacks & Drinks
- Well-equipped office kitchen
- Fresh fruit
- KoRo snacks
- Coffee and tea
Corporate Discounts
- 20% KoRo store discount
Team Events
- Regular team events
- Company parties
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Head of Brand DACH(m/w/x)
Developing omnichannel brand strategy for nut butters and snacks, leading Social Media, PR, Events, Brand Activation teams. 6+ years brand management experience in DACH food industry required. BVG ticket coverage, home office options.
Requirements
- Completed studies in International Business, Marketing Management, Business Administration, or related fields
- At least 6 years relevant experience in DACH Region, preferably food industry
- Extensive experience in Brand Management, Marketing (online & offline), Retail, and Expansion
- Familiarity with DACH culture and snacking habits
- Familiarity with DACH e-commerce landscape and consumer behaviour
- Understanding of German, Austrian, and Swiss market cultural nuances
- Excellent German and English skills
- Residence in Berlin or surrounding area, or willingness to relocate
- Deep interest in KoRo business
- Genuine drive to disrupt snacking industry
- Highly analytical skills
- Comfort with data
- Track record of bringing big ideas to life
- Passion for team leadership
- Passion for employee growth
Tasks
- Develop and execute an omni-channel brand strategy.
- Ensure KoRo stays top of mind for snackers.
- Lead and mentor Social Media, PR, Events, Brand Activation teams.
- Ensure teams create impactful brand movements.
- Create brand talkability.
- Drive viral social campaigns.
- Execute massive offline activations.
- Manage the brand budget efficiently.
- Ensure brand initiatives deliver ROI.
- Bridge online and physical brand presence.
- Ensure a seamless omni-channel brand experience.
- Serve as primary departmental contact.
- Integrate DACH brand strategy across departments.
Work Experience
- 6 years
Education
- Bachelor's degree
Languages
- German – Business Fluent
- English – Business Fluent
Benefits
Mentorship & Coaching
- Extensive onboardings
Flexible Working
- Flexible working hours
- Home office options
Modern Office
- Modern office
Public Transport Subsidies
- BVG ticket coverage
Healthcare & Fitness
- Fitness cooperations
Modern Equipment
- Modern MacBook
Snacks & Drinks
- Well-equipped office kitchen
- Fresh fruit
- KoRo snacks
- Coffee and tea
Corporate Discounts
- 20% KoRo store discount
Team Events
- Regular team events
- Company parties
About the Company
KoRo Handels GmbH
Industry
Food
Description
Das Unternehmen bietet eine breite Palette an hochwertigen und innovativen Lebensmitteln an, die für eine bewusste Ernährung gedacht sind.
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