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IW
iwoca
13d ago

Growth Product Manager · Acquisition Tech(m/w/x)

Berlin, Frankfurt am Main
from 80,000 / year
Full-timeWith Home OfficeExperienced
Data Science

Description

In this role, you will drive acquisition and activation for the German market by identifying opportunities and collaborating with cross-functional teams. Your day-to-day responsibilities will include designing experiments, optimizing onboarding processes, and translating market insights into actionable strategies.

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Requirements

  • •Experience as a product manager, growth product manager, or in a role with clear ownership of product-led growth outcomes
  • •Fluency in German and strong written communication skills tailored to customer-facing environments
  • •Strong analytical capability and experience with experimentation frameworks and A/B testing tools
  • •Experience working with or alongside models such as lead scoring, predictive targeting, or qualification logic
  • •Ability to work from first principles and thrive in ambiguity with curiosity and autonomy
  • •Experience in fintech, lending, B2B SaaS, or regulated products
  • •Experience working with data science teams or involvement in modelling projects
  • •Knowledge of the German SME ecosystem or B2B financial products
  • •Experience working in or helping build newly formed teams

Work Experience

approx. 1 - 4 years

Tasks

  • •Own acquisition and activation outcomes for the German market
  • •Identify opportunities and define hypotheses
  • •Collaborate with engineering and data teams to design and test product-led growth initiatives
  • •Deeply understand the German SME lending landscape and customer needs
  • •Translate market insights into defined product problems and prioritized opportunities
  • •Inform targeting and segmentation strategies for Marketing and Sales
  • •Own the roadmap for acquisition and onboarding processes
  • •Develop tools like lead scoring systems and eligibility checkers
  • •Evolve website content and sign-up flows to increase conversion
  • •Influence team capability by defining priorities and processes
  • •Design and run A/B tests across messaging and product flows
  • •Identify opportunities using data, customer research, and funnel analysis
  • •Lead cross-functional initiatives with engineering, data, and marketing teams
  • •Align stakeholders around clear goals and success metrics
  • •Translate business goals into testable hypotheses and actionable briefs
  • •Establish operating rhythms and roadmap processes for the team

Languages

German – Business Fluent

Benefits

Flexible Working

  • •Flexible working hours

Healthcare & Fitness

  • •Medical insurance
  • •Private GP service

More Vacation Days

  • •Extra day off for birthday
  • •Option to buy or sell annual leave

Workation & Sabbatical

  • •Unlimited unpaid leave
  • •One-month fully paid sabbatical

Mental Health Support

  • •Access to counselling and therapy

Retirement Plans

  • •3% Pension contributions

Competitive Pay

  • •Employee equity incentive scheme

Generous Parental Leave

  • •Generous parental leave

Childcare

  • •Nursery tax benefit scheme

Company Vehicle

  • •Electric car scheme

Company Bike

  • •Cycle to work scheme

Team Events

  • •Two company retreats a year

Learning & Development

  • •Learning and development budget
  • •Access to learning platforms

Informal Culture

  • •Company-wide talks
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of iwoca and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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