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Growth Marketing Manager(m/w/x)
Paid media and email campaign execution for obesity weight-management programs. Marketing channel and data proficiency required. Equity for everyone, annual learning budgets.
Requirements
- Hands-on experience in marketing channels (paid, email, content, CRM)
- Data and metrics proficiency, hypothesis formation, decision making
- Independent operation, goal understanding, path determination, escalation
- Cross-functional collaboration, interdepartmental communication, relationship building
- Adaptability to shifting priorities, self-task management
- Curiosity about business operations, ROI focus, metric analysis
Tasks
- Execute paid media campaigns across Meta, Google, YouTube, and emerging platforms
- Build and manage audiences for paid media campaigns
- Optimise campaigns for acquisition and efficiency
- Operate email campaigns in CustomerIO
- Build and manage email flows and triggers
- Define and refine email audiences based on performance data
- Support SEO content creation and optimisation
- Grow organic patient acquisition for Eucalyptus in UK and international markets
- Write and manage creative briefs
- Inform briefs with campaign data, patient research, and market trends
- Collaborate closely with the creative team
- Run A/B tests across marketing channels
- Develop clear hypotheses for A/B tests
- Track and document test results
- Feed test insights into future decisions
- Manage affiliate and influencer partnerships
- Build and grow ownership of the affiliate channel
- Analyse campaign performance across all channels
- Produce actionable reporting to inform future strategies
- Stay updated on changes in paid, email, and content channels
- Communicate relevant industry signals to the team
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Equity for everyone
Learning & Development
- Annual learning budgets
Additional Allowances
- 3 days of professional development leave
Mentorship & Coaching
- Peer shadowing
Informal Culture
- Global knowledge-sharing culture
Healthcare & Fitness
- Wellness allowance
Workation & Sabbatical
- 3 weeks of work-from-anywhere per year
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Growth Marketing Manager(m/w/x)
Paid media and email campaign execution for obesity weight-management programs. Marketing channel and data proficiency required. Equity for everyone, annual learning budgets.
Requirements
- Hands-on experience in marketing channels (paid, email, content, CRM)
- Data and metrics proficiency, hypothesis formation, decision making
- Independent operation, goal understanding, path determination, escalation
- Cross-functional collaboration, interdepartmental communication, relationship building
- Adaptability to shifting priorities, self-task management
- Curiosity about business operations, ROI focus, metric analysis
Tasks
- Execute paid media campaigns across Meta, Google, YouTube, and emerging platforms
- Build and manage audiences for paid media campaigns
- Optimise campaigns for acquisition and efficiency
- Operate email campaigns in CustomerIO
- Build and manage email flows and triggers
- Define and refine email audiences based on performance data
- Support SEO content creation and optimisation
- Grow organic patient acquisition for Eucalyptus in UK and international markets
- Write and manage creative briefs
- Inform briefs with campaign data, patient research, and market trends
- Collaborate closely with the creative team
- Run A/B tests across marketing channels
- Develop clear hypotheses for A/B tests
- Track and document test results
- Feed test insights into future decisions
- Manage affiliate and influencer partnerships
- Build and grow ownership of the affiliate channel
- Analyse campaign performance across all channels
- Produce actionable reporting to inform future strategies
- Stay updated on changes in paid, email, and content channels
- Communicate relevant industry signals to the team
Work Experience
- approx. 1 - 4 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- English – Business Fluent
Benefits
Competitive Pay
- Equity for everyone
Learning & Development
- Annual learning budgets
Additional Allowances
- 3 days of professional development leave
Mentorship & Coaching
- Peer shadowing
Informal Culture
- Global knowledge-sharing culture
Healthcare & Fitness
- Wellness allowance
Workation & Sabbatical
- 3 weeks of work-from-anywhere per year
About the Company
Eucalyptus
Industry
Healthcare
Description
The company is behind Juniper, a leading weight management program combining medication with tailored nutrition and exercise support.
Not a perfect match?
- Popsure Deutschland GmbH
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Full-timeWith HomeofficeExperiencedBerlinfrom 60,000 - 70,000 / year