Event & Sponsoring Manager(m/w/x)

Requirements

• Degree in Business, Marketing, or comparable qualification
• Several years of event marketing experience
• Expertise in B2B event marketing
• Strong understanding of market trends
• Outstanding organisational skills
• Solution-oriented with stakeholder management capabilities
• Ability to assess business needs
• Experience in project and budget management
• Overseeing lead management processes
• Collaborative team player with communication skills
• Fluency in German and English

Tasks

• Develop strategic event concepts
• Plan and execute detailed event lifecycles
• Evaluate event performance and business value
• Strengthen market positioning and brand perception
• Select sponsoring opportunities with M&C teams
• Align sponsorships with strategic priorities
• Advise stakeholders on virtual and hybrid formats
• Drive a diverse, future-oriented event portfolio
• Ensure group-wide event and sponsoring standards
• Balance local market requirements with brand consistency
• Create distinctive brand experiences across all stages
• Generate new business and deepen client engagement
• Define clear event objectives and KPIs
• Derive actionable insights to optimize future initiatives
• Translate messaging into compelling event experiences
• Organize local and global event sponsorships
• Manage budgeting and cost control
• Oversee event giveaways and promotional materials
• Manage on-site quality assurance
• Act as a partner to B2B stakeholders
• Research and coordinate external event stakeholders
• Evaluate catering and event locations
• Coordinate speakers and conduct dry runs
• Prepare post-event outcome reports
• Apply intuition to strategic event planning
• Use CRM for target group segmentation
• Manage event mailings and lead flow

Work Experience

Education

Languages