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comparis Gruppe
16d ago

Digital Marketing Manager(m/w/x)

Zürich
Full-time, Part-timeWith Home OfficeSenior

Description

As a Digital Marketing Manager, you will drive the growth of marketplace products by shaping strategies, analyzing target audiences, and collaborating with marketing teams to create impactful campaigns that boost conversion and revenue.

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Requirements

  • At least 5 years of professional experience in online marketing
  • B2B/B2C experience
  • Hands-on mentality
  • Experience in marketplace, platform, or performance-driven environment
  • Strong proficiency with tools for campaign planning, execution, and analysis
  • Experience in senior-level stakeholder management
  • Team player with passion for cross-functional collaboration
  • Strong analytical skills and strategic thinking
  • Very good German and English skills

Work Experience

5 years

Tasks

  • Own the market positioning and value proposition of marketplace products
  • Analyze and define target groups, use cases, and customer journeys
  • Develop go-to-market strategies for new and existing products
  • Prioritize messages, target groups, and channels
  • Create clear campaign briefings for performance, content, and CRM initiatives
  • Collaborate closely with the central marketing team on planning and execution
  • Provide data-driven recommendations to enhance conversion and lead quality
  • Build market and customer insights through in-depth analyses and competitive monitoring

Tools & Technologies

Google AdsGoogle AnalyticsSearch Console

Languages

GermanBusiness Fluent

EnglishBusiness Fluent

Benefits

Flexible Working

  • Flexible working hours

Learning & Development

  • Professional and personal development support
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