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YO
Yousician
last mo.

CRM Manager(m/w/x)

Berlin
Full-timeOn-siteExperienced

Description

In this role, you will leverage data and user psychology to enhance the learning experience for music enthusiasts. Your day-to-day responsibilities will involve crafting effective lifecycle strategies, optimizing user engagement, and driving subscription growth through targeted communications.

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Requirements

  • Experience with Braze for 2+ years
  • Braze Certification completed
  • Experience building or scaling high-performing lifecycle or CRM programs
  • Strong technical fluency in tools like Braze, Iterable, or similar
  • Clarity, momentum, and low-ego, high-ownership approach to cross-functional work
  • Ability to think in systems and optimize

Education

Bachelor's degree
OR
Master's degree

Work Experience

2 years

Tasks

  • Own end-to-end lifecycle strategy and execution
  • Utilize the Braze platform for segmentation, triggers, A/B testing, and dynamic content
  • Build and manage scalable communication frameworks with modular content blocks and audience logic
  • Develop a CRM playbook with best practices for user activation, engagement, and subscription nudges
  • Define and track performance KPIs such as open rate, CTR, conversion, retention, and ARR impact
  • Run experiments to enhance email, push, and in-app messaging performance
  • Collaborate with Analytics to analyze segment behavior and identify churn risk signals
  • Analyze user data, support tickets, interviews, and feedback to stay close to user needs
  • Coordinate with Marketing, Product, and Support to ensure consistent and valuable lifecycle messaging
  • Maintain a scalable voice and tone guide for lifecycle communications
  • Provide internal teams with insights on performance, issues, blockers, and opportunities

Tools & Technologies

BrazeIterable

Languages

EnglishBusiness Fluent

Benefits

Competitive Pay

  • Competitive compensation package

Modern Office

  • Awesome office in Helsinki

Informal Culture

  • Diverse and inclusive culture

Other Benefits

  • Support for disabilities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Yousician and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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