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ASAstorMueller

Brand Marketing Manager - bugatti & TT.BAGATT(m/w/x)

Hünenberg
Full-timeWith Home OfficeSenior

Developing brand strategies for bugatti & TT.BAGATT leather goods. 7+ years strategic brand management experience required. Flexible work location, product discounts.

Requirements

  • Degree in marketing, communications, business, or fashion management
  • 7+ years strategic brand management experience
  • Excellent communication and stakeholder management
  • Efficiency mindset and budget management
  • Deep understanding of brand positioning and trends
  • Very good knowledge of digital media, performance marketing, social media
  • Structured, creative, self-driven personality

Tasks

  • Develop and manage brand strategies for bugatti and TT.BAGATT
  • Ensure consistent and target-group-oriented brand management
  • Optimize processes and initiatives for efficiency
  • Identify and implement resource-saving measures
  • Define and track key KPIs for both brands
  • Analyze performance and derive optimization measures
  • Act as the key contact for the bugatti licensor
  • Maintain trust-based collaboration with the bugatti team
  • Coordinate campaigns and brand appearances with partners
  • Ensure compliance with brand guidelines
  • Translate bugatti’s Italian design DNA into fashion
  • Develop bugatti’s brand presence in the footwear category
  • Shape the identity of the urban brand TT.BAGATT
  • Develop and position TT.BAGATT for a loyal community
  • Stay updated on trends in streetwear and social media
  • Incorporate fresh input into product development and communication
  • Create formats that resonate with young target groups
  • Collaborate with multipliers and influencers
  • Conceptualize and manage integrated campaigns
  • Work with internal teams and external agencies
  • Plan and distribute high-quality, audience-relevant content
  • Manage content across all channels using a DAM system

Work Experience

  • 7 - 10 years

Education

  • Bachelor's degreeOR
  • Master's degree

Languages

  • GermanFluent
  • EnglishFluent

Tools & Technologies

  • Marketing analytics tools
  • CMS
  • DAM systems

Benefits

Corporate Discounts

  • Corporate benefits program
  • Discounts on own products

Team Events

  • Regular employee events

Flexible Working

  • Flexible working hours
  • Flexible work location
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of AstorMueller and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.

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