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Brand Marketing Manager - bugatti & TT.BAGATT(m/w/x)
Developing brand strategies for bugatti & TT.BAGATT leather goods. 7+ years strategic brand management experience required. Flexible work location, product discounts.
Requirements
- Degree in marketing, communications, business, or fashion management
- 7+ years strategic brand management experience
- Excellent communication and stakeholder management
- Efficiency mindset and budget management
- Deep understanding of brand positioning and trends
- Very good knowledge of digital media, performance marketing, social media
- Structured, creative, self-driven personality
Tasks
- Develop and manage brand strategies for bugatti and TT.BAGATT
- Ensure consistent and target-group-oriented brand management
- Optimize processes and initiatives for efficiency
- Identify and implement resource-saving measures
- Define and track key KPIs for both brands
- Analyze performance and derive optimization measures
- Act as the key contact for the bugatti licensor
- Maintain trust-based collaboration with the bugatti team
- Coordinate campaigns and brand appearances with partners
- Ensure compliance with brand guidelines
- Translate bugatti’s Italian design DNA into fashion
- Develop bugatti’s brand presence in the footwear category
- Shape the identity of the urban brand TT.BAGATT
- Develop and position TT.BAGATT for a loyal community
- Stay updated on trends in streetwear and social media
- Incorporate fresh input into product development and communication
- Create formats that resonate with young target groups
- Collaborate with multipliers and influencers
- Conceptualize and manage integrated campaigns
- Work with internal teams and external agencies
- Plan and distribute high-quality, audience-relevant content
- Manage content across all channels using a DAM system
Work Experience
- 7 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Tools & Technologies
- Marketing analytics tools
- CMS
- DAM systems
Benefits
Corporate Discounts
- Corporate benefits program
- Discounts on own products
Team Events
- Regular employee events
Flexible Working
- Flexible working hours
- Flexible work location
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Brand Marketing Manager - bugatti & TT.BAGATT(m/w/x)
Developing brand strategies for bugatti & TT.BAGATT leather goods. 7+ years strategic brand management experience required. Flexible work location, product discounts.
Requirements
- Degree in marketing, communications, business, or fashion management
- 7+ years strategic brand management experience
- Excellent communication and stakeholder management
- Efficiency mindset and budget management
- Deep understanding of brand positioning and trends
- Very good knowledge of digital media, performance marketing, social media
- Structured, creative, self-driven personality
Tasks
- Develop and manage brand strategies for bugatti and TT.BAGATT
- Ensure consistent and target-group-oriented brand management
- Optimize processes and initiatives for efficiency
- Identify and implement resource-saving measures
- Define and track key KPIs for both brands
- Analyze performance and derive optimization measures
- Act as the key contact for the bugatti licensor
- Maintain trust-based collaboration with the bugatti team
- Coordinate campaigns and brand appearances with partners
- Ensure compliance with brand guidelines
- Translate bugatti’s Italian design DNA into fashion
- Develop bugatti’s brand presence in the footwear category
- Shape the identity of the urban brand TT.BAGATT
- Develop and position TT.BAGATT for a loyal community
- Stay updated on trends in streetwear and social media
- Incorporate fresh input into product development and communication
- Create formats that resonate with young target groups
- Collaborate with multipliers and influencers
- Conceptualize and manage integrated campaigns
- Work with internal teams and external agencies
- Plan and distribute high-quality, audience-relevant content
- Manage content across all channels using a DAM system
Work Experience
- 7 - 10 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Fluent
- English – Fluent
Tools & Technologies
- Marketing analytics tools
- CMS
- DAM systems
Benefits
Corporate Discounts
- Corporate benefits program
- Discounts on own products
Team Events
- Regular employee events
Flexible Working
- Flexible working hours
- Flexible work location
Like this job?
BetaYour Career Agent finds similar jobs for you every day.
About the Company
AstorMueller
Industry
Fashion
Description
Das Unternehmen ist einer der führenden Schuhhersteller Europas und setzt sich für Nachhaltigkeit ein.
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