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Boehringer Ingelheim
8d ago

Brand Manager Oncology(m/w/x)

Basel
Full-timeWith Home OfficeExperienced

Description

You will drive the success of oncology brands by blending strategic market analysis with creative omnichannel engagement to prepare for high-impact product launches within the Swiss market.

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Requirements

  • University degree in Science or Business
  • MBA or postgraduate marketing qualification preferred
  • 3-5 years pharmaceutical/oncology marketing or sales
  • Experience in Switzerland with regional exposure ideally
  • Success in Oncology brand management
  • Specialty Care experience is a plus
  • Creativity and solution orientation
  • Experience with innovative communication channels
  • Project management experience
  • Lateral leadership skills
  • Teamwork, accountability, and communication strengths
  • Organizational strengths
  • Expertise in brand building
  • Expertise in multi-channel engagement
  • Fluency in English and German
  • French language skills are an advantage

Education

Bachelor's degree
OR
Master's degree

Work Experience

3 - 5 years

Tasks

  • Develop and execute localized brand plans
  • Align strategies with the Swiss market
  • Design integrated omnichannel customer journeys
  • Drive engagement across digital and non-digital channels
  • Analyze market trends and competitive intelligence
  • Generate insights from scientific and healthcare dynamics
  • Partner with sales for field execution
  • Deliver impactful product-related training
  • Provide continuous marketing support to sales
  • Collaborate with regulatory and medical functions
  • Coordinate with purchasing, controlling, and market access
  • Track and measure brand activities via reporting tools
  • Manage brand objectives and budget targets
  • Support ILD therapeutic areas as needed

Tools & Technologies

Innovative communication channelsMulti-channel engagement

Languages

EnglishBusiness Fluent

GermanBusiness Fluent

FrenchBasic

Benefits

Flexible Working

  • Home office
  • Flexible working hours

Learning & Development

  • Diverse training and development

Bonuses & Incentives

  • Performance-based bonus

Other Benefits

  • Assigned sales territory
  • Minimal overnight travel
  • Strong team support
  • Recognition programs

Mental Health Support

  • Employee Assistance Program
  • Mental health coaching

Team Events

  • Regular team meetings
  • Sales events
  • Kick-off sessions

Informal Culture

  • Appreciative culture
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