Stanley Black & Decker Deutschland GmbH
Product Marketing Manager Outdoor DACH(m/w/x)
Full-timeWith HomeofficeExperienced
Idstein
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STStanley Black & Decker Deutschland GmbH
Brand Manager DACH(m/w/x)
Idstein
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Defining brand positioning and messaging for power tools and home improvement products. 3-5 years international brand management experience required. Flexible working hours, mobile work options.
Requirements
- 3-5 years (international) brand management experience
- Strong responsibility, reliability, ownership
- Ability to manage complex projects independently
- Commercial mindset, creative, out-of-the-box thinking
- Structured, detail-oriented, efficient under pressure
- Highly proactive, hands-on, driving improvements and team objectives
- Excellent stakeholder management, cross-functional collaboration skills
- Confident communicator, strong presentation abilities at management level
- Strategic thinking, simplifying complexity into actionable recommendations
- Native German language skills
- Fluent business English (verbal, written, presentation)
Tasks
- Craft long-term brand strategies
- Align strategies with business objectives
- Define brand positioning, messaging, and value proposition
- Conduct market research
- Analyze consumer preferences, market trends, and competitors
- Use insights to inform branding decisions
- Plan multi-channel marketing campaigns
- Execute multi-channel marketing campaigns
- Build brand awareness and loyalty
- Create annual marketing plans
- Implement annual marketing plans
- Include activation measurements in plans
- Brief sell-out promotions
- Plan sell-out promotions
- Implement sell-out promotions
- Report on sell-out promotions
- Build strong brand presence at POS
- Coordinate with creative, media, and agency partners
- Oversee public relations
- Manage social media partnerships
- Manage influencer partnerships
- Collaborate with functional specialists on PR and partnerships
- Ensure consistent brand representation in all communications
- Track brand health metrics
- Report brand performance to senior leadership
- Adjust strategies based on data and feedback
- Manage brand and marketing budgets
- Track spending for brand initiatives
- Track ROI for brand initiatives
- Plan budget allocation
- Prioritize marketing investments based on performance
- Collaborate with product, sales, and customer service
- Ensure brand consistency across teams
- Train internal stakeholders on brand guidelines
- Collaborate with internal and external teams for go-to-market
- Ensure aligned and effective go-to-market execution
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Benefits
Flexible Working
- Flexible working time models
- Mobile working
Diverse Work
- Exciting role
Startup Environment
- Innovative and international environment
Learning & Development
- Development opportunities
- Learning resources
- Lean Academy access
- Online university access
- Certificates and specializations
Job Security
- Permanent position
More Vacation Days
- 30 days of vacation
Retirement Plans
- Employer-provided retirement benefits
Career Advancement
- Career growth opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Stanley Black & Decker Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
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STStanley Black & Decker Deutschland GmbH
Brand Manager DACH(m/w/x)
Idstein
Full-timeWith Home OfficeExperienced
Nejo AI Summary
Defining brand positioning and messaging for power tools and home improvement products. 3-5 years international brand management experience required. Flexible working hours, mobile work options.
Requirements
- 3-5 years (international) brand management experience
- Strong responsibility, reliability, ownership
- Ability to manage complex projects independently
- Commercial mindset, creative, out-of-the-box thinking
- Structured, detail-oriented, efficient under pressure
- Highly proactive, hands-on, driving improvements and team objectives
- Excellent stakeholder management, cross-functional collaboration skills
- Confident communicator, strong presentation abilities at management level
- Strategic thinking, simplifying complexity into actionable recommendations
- Native German language skills
- Fluent business English (verbal, written, presentation)
Tasks
- Craft long-term brand strategies
- Align strategies with business objectives
- Define brand positioning, messaging, and value proposition
- Conduct market research
- Analyze consumer preferences, market trends, and competitors
- Use insights to inform branding decisions
- Plan multi-channel marketing campaigns
- Execute multi-channel marketing campaigns
- Build brand awareness and loyalty
- Create annual marketing plans
- Implement annual marketing plans
- Include activation measurements in plans
- Brief sell-out promotions
- Plan sell-out promotions
- Implement sell-out promotions
- Report on sell-out promotions
- Build strong brand presence at POS
- Coordinate with creative, media, and agency partners
- Oversee public relations
- Manage social media partnerships
- Manage influencer partnerships
- Collaborate with functional specialists on PR and partnerships
- Ensure consistent brand representation in all communications
- Track brand health metrics
- Report brand performance to senior leadership
- Adjust strategies based on data and feedback
- Manage brand and marketing budgets
- Track spending for brand initiatives
- Track ROI for brand initiatives
- Plan budget allocation
- Prioritize marketing investments based on performance
- Collaborate with product, sales, and customer service
- Ensure brand consistency across teams
- Train internal stakeholders on brand guidelines
- Collaborate with internal and external teams for go-to-market
- Ensure aligned and effective go-to-market execution
Work Experience
- 3 - 5 years
Education
- Bachelor's degreeOR
- Master's degree
Languages
- German – Native
- English – Business Fluent
Benefits
Flexible Working
- Flexible working time models
- Mobile working
Diverse Work
- Exciting role
Startup Environment
- Innovative and international environment
Learning & Development
- Development opportunities
- Learning resources
- Lean Academy access
- Online university access
- Certificates and specializations
Job Security
- Permanent position
More Vacation Days
- 30 days of vacation
Retirement Plans
- Employer-provided retirement benefits
Career Advancement
- Career growth opportunities
Find the original job posting in its most current version here. Nejo automatically captured this job from the website of Stanley Black & Decker Deutschland GmbH and processed the information on Nejo with the help of AI for you. Despite careful analysis, some information may be incomplete or inaccurate. Please always verify all details in the original posting! Content and copyrights of the original posting belong to the advertising company.
About the Company
Stanley Black & Decker Deutschland GmbH
Industry
Manufacturing
Description
Das Unternehmen ist der weltweit größte Werkzeughersteller und treibt die Fertigungsindustrie durch innovative Technologie voran.
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