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Localizing global marketing strategies for healthcare products in the Swiss market. 5+ years pharma/med-tech industry experience with 3+ years marketing/sales agency experience required. Multilingual work environment (DE, FR, EN, IT).
Requirements
- University degree in Marketing, Business, or relevant experience
- German (native), French (good), English (good), Italian (advantageous)
- At least 5 years Pharmaceutical and/or Medical Device Industry experience
- Minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies
- Experience of working with MS Office
- Customer facing and/or sales experience in healthcare environment
- Competent use of computers including website management (e.g. AEM) and basic graphics design knowledge
- Presentation, communication, and motivational skills
- Ability to build and maintain excellent level of product, sales, and competition knowledge
- Market research understanding
Tasks
- Develop marketing strategies using the marketing mix
- Conduct product training sessions as needed
- Localize global marketing strategies for the Swiss market
- Contribute to product marketing plans and promotional campaigns
- Create or localize multichannel marketing projects
- Plan and track budgets for promotional campaigns
- Assist in preparing plans, LBE, LRP, and S&OP
- Collaborate with sales management and brand teams on campaign strategies
- Organize and conduct training for sales teams
- Coordinate with support functions like Medical and Regulatory
- Gather competitor intelligence from the market
- Report on marketing KPIs as required
- Analyze KPIs to optimize campaigns and ROI
- Create and localize marketing materials per branding guidelines
- Negotiate contracts and manage relationships with external vendors
- Work with leaders to create and track in-country marketing plans
- Ensure compliance with quality system requirements
Work Experience
- 3 - 5 years
Education
- Bachelor's degree
Languages
- German – Native
- French – Business Fluent
- English – Business Fluent
- Italian – Basic
Tools & Technologies
- MS Office
- AEM
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Localizing global marketing strategies for healthcare products in the Swiss market. 5+ years pharma/med-tech industry experience with 3+ years marketing/sales agency experience required. Multilingual work environment (DE, FR, EN, IT).
Requirements
- University degree in Marketing, Business, or relevant experience
- German (native), French (good), English (good), Italian (advantageous)
- At least 5 years Pharmaceutical and/or Medical Device Industry experience
- Minimum 3 years in Marketing and/or Sales including working with advertising/creative agencies
- Experience of working with MS Office
- Customer facing and/or sales experience in healthcare environment
- Competent use of computers including website management (e.g. AEM) and basic graphics design knowledge
- Presentation, communication, and motivational skills
- Ability to build and maintain excellent level of product, sales, and competition knowledge
- Market research understanding
Tasks
- Develop marketing strategies using the marketing mix
- Conduct product training sessions as needed
- Localize global marketing strategies for the Swiss market
- Contribute to product marketing plans and promotional campaigns
- Create or localize multichannel marketing projects
- Plan and track budgets for promotional campaigns
- Assist in preparing plans, LBE, LRP, and S&OP
- Collaborate with sales management and brand teams on campaign strategies
- Organize and conduct training for sales teams
- Coordinate with support functions like Medical and Regulatory
- Gather competitor intelligence from the market
- Report on marketing KPIs as required
- Analyze KPIs to optimize campaigns and ROI
- Create and localize marketing materials per branding guidelines
- Negotiate contracts and manage relationships with external vendors
- Work with leaders to create and track in-country marketing plans
- Ensure compliance with quality system requirements
Work Experience
- 3 - 5 years
Education
- Bachelor's degree
Languages
- German – Native
- French – Business Fluent
- English – Business Fluent
- Italian – Basic
Tools & Technologies
- MS Office
- AEM
About the Company
Abbott
Industry
Healthcare
Description
Das Unternehmen ist ein weltweit führendes Unternehmen im Gesundheitswesen, das bahnbrechende wissenschaftliche Erkenntnisse nutzt und Lösungen zur Verbesserung der Gesundheit der Menschen entwickelt.
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